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Q rcoders final_presention


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Q rcoders final_presention

  1. 1. QR CODES<br />#QRcoders<br />@AnthonyVassau @Gavinperko @Jpwallor @w5parr<br />Free Powerpoint Templates<br />Page 1<br />
  2. 2. OUTLINE<br /><ul><li>Introduction
  3. 3. Background
  4. 4. How To
  5. 5. Case Studies
  6. 6. Whats Next?
  7. 7. Questions?</li></ul>Page 2<br />
  8. 8. WHAT IS A QR CODE?<br />Page 3<br />
  9. 9. Background<br />•Denso-Wave created<br />the QR matrix code in 1994<br />•Originally Used in tracking <br />Car parts, now more mainstream<br />For marketing<br />•Quick and easy way of sending getting content<br />Out to customers<br />•Great tool for marketers!<br />Ex. Multimedia Content<br />Page 4<br />
  10. 10. Background<br />• Allows users to take a <br />piece of info from certain medium<br />and scan it using a camera phone <br />•Once on your cell phone it may give <br />you details about that business-<br />-mobile Website<br />-nearby locations<br />-Details about the person<br />-view a trailer for a movie<br />-coupons!<br />Page 5<br />
  11. 11. Background<br />•QR codes are very popular in<br />Japan. Billboards Posters, etc.<br />•Early Adopters should jump on this<br />Technology right away! Only scratching the <br />Surface of QR codes.<br />-Better Looking QR Codes<br />-Color, smoother edges ETC<br />Page 6<br />
  12. 12. QR CodesHow To<br /><ul><li>QR vs Bar Code.
  13. 13. Vertical and horizontal axis.
  14. 14. Stores and digitally presents data through.
  15. 15. URLs
  16. 16. Text
  17. 17. Geo coordinates
  18. 18. Convenient</li></ul>Page 7<br />
  19. 19. QR CodesHow To<br /><ul><li>What Type of QR code to make?
  20. 20. URL
  21. 21. Text Message
  22. 22. Image
  23. 23. SMS</li></ul>Page 8<br />
  24. 24. QR CodesHow To<br />Generators<br /><ul><li>Kaywa
  25. 25. QRstuff
  26. 26. Beqrious
  27. 27.
  28. 28. Qurify</li></ul>Page 9<br />
  29. 29. QR CodesHow To<br /><ul><li>QR code generator</li></ul>Page 10<br />
  30. 30. QR CodesHow To<br /><ul><li>Add to your blog
  31. 31. Add to your business card</li></ul>Page 11<br />
  32. 32. QR code case studies<br />Page 12<br />
  33. 33. Lupe Fiasco’s Lasers<br />Page 13<br />
  34. 34. <ul><li>Lupe Fiasco used a giant QR code to launch his latest album “Lasers”
  35. 35. He worked in conjunction with the Red Laser application
  36. 36. red laser
  37. 37. Lupe video
  38. 38. Over 25% of the albums preorders were through the QR code</li></ul>Page 14<br />
  39. 39. Macy’s Backstage Pass<br />Page 15<br />
  40. 40. <ul><li>Used QR codes to deliver engaging customer video
  41. 41. Provide fashion inspiration, advice and tips
  42. 42. Helped customers learn to use QR codes
  43. 43. Offer a tutorial video
  44. 44. Associates have instructions on their lanyards
  45. 45. Over 20,000 scans of the code in one week</li></ul>Page 16<br />
  46. 46. Verizon/ScanLife <br /><ul><li>Verizon partnered with ScanLife to promote the number of applications available for the Droid
  47. 47. QR codes were placed on websites, print ads, in-store display, direct mail and iPad ads
  48. 48. Over 150,000 scans in around three months</li></ul>Page 17<br />
  49. 49. What’s Next With QR Codes<br />Near Field Communication<br />Near Field Communication uses RFID technology which uses radio waves to allow a reader or scanner to communicate with a device that has an electronic tag built in. <br />NFC uses RFID technology it just operates at a much closer range typically an inch or so. <br />There’s no need it take a picutre by simply holding it up to the device it can upload the information.<br />Page 18<br />
  50. 50. NFC and Privacy Concerns<br />Page 19<br />
  51. 51. Google Nexus S<br />Google is using NFC right now with their Nexus S phone<br />Android technology integration with Google Places video<br />Teaming up with CHARGE Anywhere so that the Nexus S phone will be able to function as an NFC enabled mobile <br />payment system. <br />NFC powering business cards<br /><br />Page 20<br />
  52. 52. How NFC is being used today<br /><ul><li>L.A. Metro Transit – Using NFC phones to read passengers contactless transport tickets and check if they have paid their fare.
  53. 53. Cacares – Spanish city lending phones to tourists.
  54. 54. Haiti – Bringing clean drinking water to thousands.
  55. 55. Bling Rewards – NFC stickers and in store posters can be activated to gain rewards. </li></ul>Page 21<br />
  56. 56. NFC in the Future<br /><ul><li>BMW – Installing NFC keys that will be the hub for in vehicle entertainment and connectivity and will eventually replace physical car keys
  57. 57. Gentag – Will use NFC as a platform to self-test for pregnancy, AIDS, cancer and fevers.
  58. 58. Verifone – Create new scanners for point of sale acceptance using NFC. 7-Eleven is one of the first stores that will try this technology. </li></ul>Page 22<br />
  59. 59. QUESTIONS?<br />Page 23<br />