Background<br />•Denso-Wave created<br />the QR matrix code in 1994<br />•Originally Used in tracking <br />Car parts, now more mainstream<br />For marketing<br />•Quick and easy way of sending getting content<br />Out to customers<br />•Great tool for marketers!<br />Ex. Multimedia Content<br />Page 4<br />
Background<br />• Allows users to take a <br />piece of info from certain medium<br />and scan it using a camera phone <br />•Once on your cell phone it may give <br />you details about that business-<br />-mobile Website<br />-nearby locations<br />-Details about the person<br />-view a trailer for a movie<br />-coupons!<br />Page 5<br />
Background<br />•QR codes are very popular in<br />Japan. Billboards Posters, etc.<br />•Early Adopters should jump on this<br />Technology right away! Only scratching the <br />Surface of QR codes.<br />-Better Looking QR Codes<br />-Color, smoother edges ETC<br />Page 6<br />
Associates have instructions on their lanyards
Over 20,000 scans of the code in one week</li></ul>Page 16<br />
Verizon/ScanLife <br /><ul><li>Verizon partnered with ScanLife to promote the number of applications available for the Droid
QR codes were placed on websites, print ads, in-store display, direct mail and iPad ads
Over 150,000 scans in around three months</li></ul>Page 17<br />
What’s Next With QR Codes<br />Near Field Communication<br />Near Field Communication uses RFID technology which uses radio waves to allow a reader or scanner to communicate with a device that has an electronic tag built in. <br />NFC uses RFID technology it just operates at a much closer range typically an inch or so. <br />There’s no need it take a picutre by simply holding it up to the device it can upload the information.<br />Page 18<br />
Google Nexus S<br />Google is using NFC right now with their Nexus S phone<br />Android technology integration with Google Places video<br />Teaming up with CHARGE Anywhere so that the Nexus S phone will be able to function as an NFC enabled mobile <br />payment system. <br />NFC powering business cards<br />http://bit.ly/hybCkb<br />Page 20<br />
How NFC is being used today<br /><ul><li>L.A. Metro Transit – Using NFC phones to read passengers contactless transport tickets and check if they have paid their fare.
Cacares – Spanish city lending phones to tourists.
Haiti – Bringing clean drinking water to thousands.
Bling Rewards – NFC stickers and in store posters can be activated to gain rewards. </li></ul>Page 21<br />
NFC in the Future<br /><ul><li>BMW – Installing NFC keys that will be the hub for in vehicle entertainment and connectivity and will eventually replace physical car keys
Gentag – Will use NFC as a platform to self-test for pregnancy, AIDS, cancer and fevers.
Verifone – Create new scanners for point of sale acceptance using NFC. 7-Eleven is one of the first stores that will try this technology. </li></ul>Page 22<br />