Branding of Ghee

2. In all religions and civilizations across the world the sun is considered as the ultimate manifestation of the divine. Both scientifically
and from a religious point of view the sun is the source of all our nutrition which we obtain through plants.
The Sun is also signifies the Sattva Guna, which represents purity of body and mind. It the state when the mind is steady and is in
constant search for the ultimate truth and has the capacity to differentiate between the real (Sat) and the unreal (Asat). So How is
the Sun Connected to Ghee?

3. Ghee is known as a substance that gives longevity. This is because it has opposite qualities (heavy, slow, oily, liquid, dense, soft),
and thus pacifying effects, to the light, dry and rough qualities of Vata dosha. It is the increase of the qualities of Vata that are
synonymous with aging. Ghee, in a very sure and steady way, slows the aging process by balancing the living one.
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4. Ghee is known as a substance that gives longevity. This is because it has opposite qualities (heavy, slow, oily, liquid, dense, soft),
and thus pacifying effects, to the light, dry and rough qualities of Vata dosha. It is the increase of the qualities of Vata that are
synonymous with aging. Ghee, in a very sure and steady way, slows the aging process by balancing the living one.
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5. According to Ayurveda the cow’s milk is considered to possess the essence or Sattva of all plants and Ghee is considered to be the
essence of Milk. Thus implying that Ghee is the essence of creation. Ghee is also called the food of the Gods.
The ingestion of Ghee is like offering the finest of fuels into the fires of digestion-Agni. In accord with this, Ghee builds the aura,
makes all the organs soft, builds up the internal juices of the body-Rasa, which are destroyed by aging and increases the most
refined element of digestion-Shukra or Ojas, the underlying basis of all immunity and the “essence of all bodily tissues”.
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6. Ghee is excellent for cooking and sautéing or stir-frying. Ghee has one of the highest flash points of all oils and is very difficult to
burn. In India, it is said that food is incomplete without the use of Ghee.
The aroma and flavor that Ghee provides to food is irreplaceable. Ghee contains no hydrogenated fats which means that ghee
consumption won't adversely affect cholesterol levels which are associated with coronary and degenerative diseases.

7. Agni Puran clearly states that only oil or Ghee (clarified butter) be used in the lamp meant for puja and no other combustible
substance. According to the Science of spirituality the lamp with clarified butter is more sattvik(spiritually pure) as compared to
lamp in which oil is used.
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8. Agni Puran clearly states that only oil or Ghee (clarified butter) be used in the lamp meant for puja and no other combustible
substance. According to the Science of spirituality the lamp with clarified butter is more sattvik(spiritually pure) as compared to
lamp in which oil is used.
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9. Yagyas use ghee as the primary constituent used to ablaze the fire. Ghee used in the Yagya breaks down to micro molecules which
activate the air as disinfectant germicidal agent. Fumes produced by the burning of Ghee have also scientifically proven to lessen
the effect of radiation.
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10. Used on the skin, Ghee softens and strengthens, protects and nourishes. Ghee is known for the quality of Ropana- healing, and its
effectiveness in facilitating recovery from wounds.
In Ayurveda, when a person has a chronic peptic ulcer or gastritis, Ghee is used to heal that ulcer inside the intestinal tract. Ghee
works wondrously on bedsores for the elderly or debilitated. It can be applied for broken bones and bruises. It is highly effective for
all sorts of skin rashes. It is also used on burns of both fire and chemicals.
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11. Used on the skin, Ghee softens and strengthens, protects and nourishes. Ghee is known for the quality of Ropana- healing, and its
effectiveness in facilitating recovery from wounds.
In Ayurveda, when a person has a chronic peptic ulcer or gastritis, Ghee is used to heal that ulcer inside the intestinal tract. Ghee
works wondrously on bedsores for the elderly or debilitated. It can be applied for broken bones and bruises. It is highly effective for
all sorts of skin rashes. It is also used on burns of both fire and chemicals.
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12. Ghee balances both Vata (the ayurvedic mind/body operator that controls movement in mind and body) and Pitta (the operator
that controls heat and metabolism). It is good for growth of the all seven dhatus in the body (body fluids, blood, flesh, fat, bones,
marrow and semen). It's also considered suitable for people of any age. Ghee is also said to reduce toxins in the body.
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