2. Customer Problem/Healthcare ProblemCustomer Problem/Healthcare Problem
Customer Problem:
Dating apps have a bad reputation
Creators of these apps are criticized for fostering a “hookup culture”
Healthcare Problem:
Millennials are uninformed of and disengaged with healthcare
% using these apps for casual encounters, without considering health risks, is growing at an
alarming rate
3. Customer ArchetypeCustomer Archetype
Meet Zane, the CEO of the major dating app, TinderUniversity
Description
Owns a company that develops a major dating application
Behaviors
Is upset when media outlets accuse him of creating a “hookup culture”
Motivators
He is actively pursuing ways to improve the image of his company
6. Unique Value PropositionUnique Value Proposition
Our goals include: Protection, Engagement, Informing, Prevention, Healthy Living
The only health API that keeps your users safe and
informed before they meet new partners
10. LearningLearning
The willingness to pivot is important
Major Feature Pivot: STD Results Exchange
Data-driven business decisions are impactful
2 surveys with screener questions (Qualtrics)
Guerilla User Research/Tests to validate UVP
Conducted 10 interviews with UHG Management
11. Call to ActionCall to Action
We need to tackle challenges, regardless of how difficult or uncomfortable the conversations may be
Funding
Development
Partnership/Sales
Q/A
Beta Testing
Deployment
2016 2017Q4 Q1
REALITY
Research Results, Additional Resources:
https://drive.google.com/folderview?id=0BwdDvJ9MbPI1eUlkX19ET0FQQTg&usp=sharing
Need to reach out to Product Managers and Developers at large dating service companies
