Getting your site to rank is obviously important. But what about the rest of the search result? Google has a preference towards certain types of content that it would even entertain showing in a search result for your brand. In order to make the most of this, content marketing has to extend outside your fully controlled domains. The best places to extend into depend on the vertical you are in. Aaron will be using this knowledge to look at ways to create sustainable content marketing campaigns that actually work for the client.