experience of Adrian Slywotzky

1. Howdemandsaffects
your business
GROUP NO - 2
Presentedby-
ASHISH SHARMA
PRASHANT ANAND

2. Adrian Slywotzky
•He is a partner of Oliver Wyman, an international management
consulting firm.
•Times of India named him top 50 business thinkers.
•Industry week named him one of the six most influential thinkers.

3. Demand:
Creating What People Love Before
They Know They Want It.

4. Steve jobs, who recently passed away, created
products without doing market research.
•He spends inordinate amount of time talking to
customers.
•By understanding the customers nature he could
understand that what customers really wanted.
•The most critical things to customers are convenience,
simplicity, ease of use, intuitiveness, and so on.

5. What triggers demand and what makes it decline?
• You have to keep experimenting until you find the
triggers that turns fence-sitters into an actual buyer.
•Customers have constantly rising expectations.
•The biggest trigger is coasting, and resting while market
keep moving, always do.

6. Can you control Demand? If so, how?
1. Always look for tomorrow.
2. If you get very good offer, start working on it.
i. Every improvement will unlock new layers of demand.
ii. If angle of improvement is very sleep 45degree, it will
become very difficult for competitors to catch.

7. Should you build a company based on demand or just
focus on something that you enjoy?
•Creators love their own technology and their own
capabilities.
•Finding customers problems to fix what they really enjoy.
•Tremendous customer response to your offer
“Discover A problem, And You Discover A
Business”.