Case study on AYOJAK. how ayojak has established, what problems they have faced, what are their strategies, their marketing process, innovative features, procedures, etc...

1. SOCIAL MEDIA CONTENT
STRATEGY AT-
GROUP NO – 2
Ashish Sharma

2. SOCIAL MEDIA
 Social networking sites is a convenient way to
promote the advertisement for Event.
 Neither of the social networking sites had a
payment facility attached to event feature.
 Through this the information is sent to all that
individual’s network contacts.
Example – face book, linked in, twitter.

3. EVENTS
 Expositions
 Seminars
 Board and committee meetings
 Awards presentation
 Party celebration
 symposium

4. MAJOR PLAYERS
 EventAvenue
 MeraEvent
 DoAttend
 Bookmyshow
 AYOJAK

5. AYOJAK
Established in 2007,offshore of Signure
Technologies
Santosh Panda (CEO)
Revenues were driven by paid listing of events
Wanted to attract more business
Provided Facilities to people attending the
event

6. PRODUCTS
PRODUCTS
There are generally two products of Ayojak:
1. Ticketing:
 Tickets should be sell in both online and offline mode.
 It generally provide a safe online payment solution.
2. Social Meets:
 It provide free products for organizing social events like
a tweet up or a coffee meeting.

7. INNOVATIVE FEATURES
 E-Tickets
Save trees with the use of e-tickets.
Entered into partnership with Suvidhaa.

8. MARKETING PROCESS
DIRECT MARKETING:
 They did not use any traditional media.
 Banners, Hoardings and Website are used for display.
SOCIAL MEDIA:
 Face Book, Twitter, and Corporate Blog.
 They generally focus on updates and feedback.

9. FUTURE PERSPECTIVE
Event Promote:
 Interactive campaigns like quizzes and contest.
 E-mail marketing, content creation, blogging and
forum marketing.
CONFERENCE:
 it includes large events, conference and exhibitions.
“Building Effective Content Strategy Was A Key Step
In Building”