case study on INDRAPRASTH COLD STORAGE. how it has been established. what technologies they have made. their strategies. problems they have faced and some suggestions from our side.
2. COMPANY PROFILE
Established : Sidhi Pura, Delhi in 1944 by Debi Prasad
Aggarwal.
CEO : Sanjay Aggarwal
Organization : Direct and Indirect.
3. COMPANY BACKGROUND
It is established by Debi Prasad Aggarwal in 1994.
Fruits are more perishable then potatos.
In 1960 they have decided to earn equal interest
with their competitors.
4. In 1968 a new scheme has been made by the govt.
In 1998 Aggarwal decide a major modernize and
expansion drive within IPCSL.
Cont….
5. types
Gas controlled cold storage: It has 3,900MT cold
storage capacity.
Controlled Atmosphere Cold Storage : It has
about 100 MT capacity.
Deep Freezer Storage : It has about 1,000 MT
capacity.
7. Problems
Sinking of Rs60 million
Migration of loyal customers
Loss of export
Competitors more aggressive pricing
Trained and high paid staff
Empty stores