Presentation by Ann McNamara from Texas A&M University to the ARVR Innovate Conference and Expo Dublin May 2017

1. Using eye-tracking to inform AR
Ann McNamara
Texas A&M University

2. Mobile Augmented Reality
• The cameras and screens in smartphones, tablets and
other mobile devices now serve as uniquely convenient
tools to combine real world data with virtual data.
• Sensor-based AR uses GPS capability, image recognition,
and the devices` built- in compasses to pinpoint where a
mobile device is on the planet and where its camera is
pointing
• Uses that information to overlay relevant facts, data, or
visuals at appropriate points on the screen"

3. New Paradigms
• A systematic examination of the placement
and saliency of augmented elements which
accounts for visual attention will form them
basis for this new paradigm.
• The seamless integration of eye-tracking data
into MAR applications

4. Goals
• Improve view management
• Aid scene navigation through
novel gaze direction techniques.

5. View Management

7. Visual Clutter

8. Visual Clutter

9. Mobile Augmented Reality

11. Proposed Strategy

12. Proposed Strategy

13. Location Association

14. Label Transition

15. Eyetracking

16. Structure Sensor

17. Directing Attention

18. Visual Literacy
– Ann McNamara
Ann McNamara
ann@viz.tamu.edu

23. Subtle Gaze Direction
#GHC13
1:17 PM
2013

24. AA
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25. A
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26. Fixationtime

28. Ann McNamara
ann@viz.tamu.edu

29. Ann McNamara
ann@viz.tamu.edu

30. None

31. Dodge

32. Gaussian

33. Contrast

34. General Application
• See where users are looking
• Influence where users are looking
• Tailor the experience to the user

35. Acknowledgements
• This material is based upon work supported
by the National Science Foundation CAREER
Award under Grant No. IIS-1253432
• ARVR Innovate

36. ann@viz.tamu.edu