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From engine room to museum
hall.
From engine room to museum hall.
twnkls | augmented reality
twnkls | augmented reality
From engine room to museum hall.
twnkls | augmented reality
© 2015 twnkls | augmented reality
1. About TWNKLS
Who we are and what we do
2. The new medium
The meaning of augmented rea...
© 2014 twnkls | augmented reality
tt
TWNKLS|kantoor
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
campaign experience enterprise
TWNKLS | We have worked with
© 2015 twnkls | augmented reality
Awards
“Auggie” for “Best enterprise AR project” at the Augmented World Expo 2013, (USA)...
© 2015 twnkls | augmented reality
Remixing the real world with
virtual add-ons
© 2015 twnkls | augmented reality
TWNKLS | Virtuality continuum
© 2015 twnkls | augmented reality
TWNKLS | Virtuality continuum
© 2015 twnkls | augmented reality
AR
is a new medium
to tell, learn and
experience
TWNKLS | The new medium
© 2015 twnkls | augmented reality
Context
Content
Concept
TWNKLS | The new way
© 2015 twnkls | augmented reality
Two cases to exemplify this.
© 2015 twnkls | augmented reality
TWNKLS | The Mauritshuis
© 2015 twnkls | augmented reality
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
Education and Experience
Pellegri...
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
TWNKLS | The Golden Room
© 2015 twnkls | augmented reality
TWNKLS | The Golden Room
© 2015 twnkls | augmented reality
TWNKLS | The Golden Room
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
Dutch Masters
• Water taxi
© 2015 twnkls | augmented reality
Maritime augmented reality
Assistance and training
© 2015 twnkls | augmented reality
TWNKLS | Education and training
The Real Thing .....
© 2013 twnkls | augmented reality
Education and Discovery
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
Let’s talk platforms.
1) Recognition and Tracking
2) Presentation
3) Data storage and retrieval
4) Application
5) Concept/Business Case
© 2015 t...
© 2015 twnkls | augmented reality
No point features Changing light Object is not static
Changing light, 3D surface: Too fe...
TWNKLS | Recognition and tracking
© 2015 twnkls | augmented reality
© 2014 twnkls | augmented reality
None of these solutions can
recognize and track textured or
untextured 3D objects and
en...
© 2015 twnkls | augmented reality
TWNKLS | Presentation
© 2015 twnkls | augmented reality
User
Profiles
Analysis
Statistics
Sensor
Data
Data 1
Presentation / Content Delivery
Com...
© 2015 twnkls | augmented reality
Context
Content
Concept
TWNKLS | Summing up
© 2015 twnkls | augmented reality
Gerben Harmsen
gerben@twnkls.com
www.twnkls.com
@twnkls_AR
LEGAL NOTICE
The information ...
TWNKLS/ initiatieven
Urban Augmented Reality
© 2014 twnkls | augmented reality© 2014 twnkls | augmented reality
Applus+ RT...
TWNKLS/ initiatieven
Urban Augmented Reality
© 2014 twnkls | augmented reality© 2014 twnkls | augmented reality
TWNKLS/ initiatieven
Urban Augmented Reality
© 2014 twnkls | augmented reality© 2014 twnkls | augmented reality
© 2014 twnkls | augmented reality
Tugboat bridge (Boskalis) Tugboat engine room
Radio-active density transducer
(IHC Syste...
© 2015 twnkls | augmented reality
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twnkls presentation to Augmented Reality Marketing Conference

From engine room to museum hall. twnkls | augmented reality

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twnkls presentation to Augmented Reality Marketing Conference

  1. 1. From engine room to museum hall. From engine room to museum hall. twnkls | augmented reality
  2. 2. twnkls | augmented reality From engine room to museum hall. twnkls | augmented reality
  3. 3. © 2015 twnkls | augmented reality 1. About TWNKLS Who we are and what we do 2. The new medium The meaning of augmented reality 3. The museum hall Education and experience 4. The engine room Assistance and training 5. Technology Presentation, tracking, data, devices TWNKLS | In this presentation
  4. 4. © 2014 twnkls | augmented reality tt TWNKLS|kantoor © 2015 twnkls | augmented reality
  5. 5. © 2015 twnkls | augmented reality campaign experience enterprise TWNKLS | We have worked with
  6. 6. © 2015 twnkls | augmented reality Awards “Auggie” for “Best enterprise AR project” at the Augmented World Expo 2013, (USA) “Best Mobile business Platform” at MMMA 2013, Amsterdam (NL) Runner Up for “Best AR campaign” at the Augmented World Expo 2013 (USA). FWA site of the day for “Staatsloterij Campaign” 2013 (Global) Nominations Finalist for “Beste enterprise AR project” at the Augmented World Expo 2014, (USA) Nominated for Dutch Interactive Awards “Disrupter” 2014, Amsterdam (NL) Nominated for SpinAwards “Disrupter of the Year” 2013, Amsterdam (NL) Nominated for Dutch Interactive Awards “Innovation” 2013, Amsterdam (NL) Nominated for Augmented Summit “Best AR Practical case study ” 2013, London (UK) TWNKLS | Awards and nominations
  7. 7. © 2015 twnkls | augmented reality Remixing the real world with virtual add-ons
  8. 8. © 2015 twnkls | augmented reality TWNKLS | Virtuality continuum
  9. 9. © 2015 twnkls | augmented reality TWNKLS | Virtuality continuum
  10. 10. © 2015 twnkls | augmented reality AR is a new medium to tell, learn and experience TWNKLS | The new medium
  11. 11. © 2015 twnkls | augmented reality Context Content Concept TWNKLS | The new way
  12. 12. © 2015 twnkls | augmented reality Two cases to exemplify this.
  13. 13. © 2015 twnkls | augmented reality TWNKLS | The Mauritshuis
  14. 14. © 2015 twnkls | augmented reality TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality Education and Experience Pellegrini at the Mauritshuis
  15. 15. © 2015 twnkls | augmented reality
  16. 16. © 2015 twnkls | augmented reality
  17. 17. TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality © 2015 twnkls | augmented reality
  18. 18. © 2015 twnkls | augmented reality TWNKLS | The Golden Room
  19. 19. © 2015 twnkls | augmented reality TWNKLS | The Golden Room
  20. 20. © 2015 twnkls | augmented reality TWNKLS | The Golden Room
  21. 21. TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality
  22. 22. TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality
  23. 23. © 2015 twnkls | augmented reality Dutch Masters
  24. 24. • Water taxi © 2015 twnkls | augmented reality Maritime augmented reality Assistance and training
  25. 25. © 2015 twnkls | augmented reality TWNKLS | Education and training
  26. 26. The Real Thing .....
  27. 27. © 2013 twnkls | augmented reality Education and Discovery
  28. 28. © 2015 twnkls | augmented reality
  29. 29. © 2015 twnkls | augmented reality
  30. 30. © 2015 twnkls | augmented reality Let’s talk platforms.
  31. 31. 1) Recognition and Tracking 2) Presentation 3) Data storage and retrieval 4) Application 5) Concept/Business Case © 2015 twnkls | augmented reality TWNKLS | Platforms
  32. 32. © 2015 twnkls | augmented reality No point features Changing light Object is not static Changing light, 3D surface: Too few planar point features Articulated structure TWNKLS | Recognition and tracking
  33. 33. TWNKLS | Recognition and tracking © 2015 twnkls | augmented reality
  34. 34. © 2014 twnkls | augmented reality None of these solutions can recognize and track textured or untextured 3D objects and environments under varying light. (aka the real world) TWNKLS | Recognition and tracking
  35. 35. © 2015 twnkls | augmented reality TWNKLS | Presentation
  36. 36. © 2015 twnkls | augmented reality User Profiles Analysis Statistics Sensor Data Data 1 Presentation / Content Delivery Communication Business rules Application and Data storage/Retrieval Recognition and Tracking TWNKLS | Platform
  37. 37. © 2015 twnkls | augmented reality Context Content Concept TWNKLS | Summing up
  38. 38. © 2015 twnkls | augmented reality Gerben Harmsen gerben@twnkls.com www.twnkls.com @twnkls_AR LEGAL NOTICE The information in this document incorporates the proprietary knowledge of twnkls | augmented reality, any party accepting this document does so in confidence and agrees that it shall not be duplicated in whole or in part and not disclosed to others without the written consent of twnkls | augmented reality, The Netherlands.
  39. 39. TWNKLS/ initiatieven Urban Augmented Reality © 2014 twnkls | augmented reality© 2014 twnkls | augmented reality Applus+ RTD Welding inspection via non-destructive testing (NDT)
  40. 40. TWNKLS/ initiatieven Urban Augmented Reality © 2014 twnkls | augmented reality© 2014 twnkls | augmented reality
  41. 41. TWNKLS/ initiatieven Urban Augmented Reality © 2014 twnkls | augmented reality© 2014 twnkls | augmented reality
  42. 42. © 2014 twnkls | augmented reality Tugboat bridge (Boskalis) Tugboat engine room Radio-active density transducer (IHC Systems) On-deck installations Damen Shipyard Navy Tyrannosaurus Rex (Naturalis) TWNKLS | Next gen tracker
  43. 43. © 2015 twnkls | augmented reality

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