Don Levy ARVR Innovate Conference
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Presentation from Hollywood visual effects expert Don Levy to the ARVR Innovate Conference Dublin April 28 2016
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Don Levy ARVR Innovate Conference
- 1. Total Reality: Experience Matters Don Levy @dblevy www.smithbrookfarm.com www.etcenter.org@arvrinnovate
- 2. Founded 1993 by George Lucas Adamantly neutral •Discussions •Collaborations •Research •Coverage
- 3. VR/AR Initiative Philip Lelyveld VR/AR Initiative program lead PLelyveld@etcenter.org Art (Language), Technology, and Business Emerging new artform
- 4. Real Environment Augmented Reality (AR) Virtual Reality Spatial Real World Immersive Virtual World The Continuum from Reality to Virtual 4
- 6. @dblevy @arvrinnovate Very Early Days
- 8. @dblevy @arvrinnovate Jeremykemp at English Wikipedia [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons the underlying concept was conceived by Gartner, Inc
- 9. @dblevy @arvrinnovate By NeedCokeNow - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=27546041
- 11. @dblevy @arvrinnovate Virtual Reality HMD price versus market size
- 12. 99 Results
- 13. @dblevy @arvrinnovate A Little History
- 14. @dblevy @arvrinnovate “L’arrivée d’Un Train en Gare de La Ciotat” (1896) Lumière Brothers
- 15. @dblevy @arvrinnovate 120 years later…
- 20. @dblevy @arvrinnovate Masters Announces VR experience from 6th & 16th hole
- 21. @dblevy @arvrinnovate Abel Gance’s Napoleon 1927
- 22. @dblevy @arvrinnovate Give It Time
- 23. @dblevy @arvrinnovate Compare to Visual Effects
- 28. @dblevy @arvrinnovate The Tale of Flying Logos
- 29. @dblevy @arvrinnovate Have A Reason to Do VR!
- 30. @dblevy @arvrinnovate Suffer Not The Fate of 3D
- 32. Stepping Stones Fun, Snackable Experiences
- 35. @dblevy @arvrinnovate “I had to pick my jaw off the floor” —GearVR News #GoosebumpsNightOfScares “It’s stunning, I love it” –TwistedVR
- 36. @dblevy @arvrinnovate Remember You Are Creating Illusions And they mess with the brain
- 38. @dblevy @arvrinnovate Experience of the Creative Team
- 39. @dblevy @arvrinnovate The Experience Created
- 42. @dblevy @arvrinnovate Audio Makes a Difference
- 43. @dblevy @arvrinnovate Social, Not Only In The Experience
- 44. @dblevy @arvrinnovate Slide Courtesy of Sparks & Honey. Used with Permission
- 45. @dblevy @arvrinnovate Graphic: Marketo, Information courtesy of Sparks & Honey. Used with Permission
- 46. @dblevy @arvrinnovate Try Before You Buy
- 47. @dblevy @arvrinnovate Seed the Market
- 48. @dblevy @arvrinnovate A Dramatic New Medium
- 49. @dblevy @arvrinnovate –Johnny Appleseed “Type a quote here.” New and USEFUL
- 50. @dblevy @arvrinnovate By NeedCokeNow - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=27546041
- 51. @dblevy @arvrinnovate Consumers Buy Experiences, Not Technologies