Presentation by Property Tech expert commentator and digital marketing expert, James Dearsley, to the AR Marketing Conference 2014

1. The Augmentation of Augmented Reality
How do we continue to make Augmented Reality a success?
James Dearsley
Founder of The Digital Marketing Bureau
Independent Technology Consultant for the Property Industry

2. “Sales and revenue generation are
still the result of human interaction,
it is just the mechanism by which
we achieve that interaction
that is changing”
@jamesdearsley
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Buy From Me

3. @jamesdearsley
“Interesting post, thank you for this Ben.
Goes along with my thinking that this
technology will truly help to facilitate the
sale of houses in the future but it needs to
work alongside traditional methods and be
easy to understand by the user.
All Agents need to look at how this sort of
technology could enhance their own
current marketing stance as it could add
huge secondary publicity as well –
something that shouldn’t be balked at.”
Housing Dabble Blog, July 2009

4. @jamesdearsley
I’m worried
I’m worried……

5. “Technology includes all tools, machines,
utensils, weapons, instruments, housing,
clothing, communicating and transporting
devices and the skills by which we
produce and use them”
Read Bain, American Sociologist, 1937
@jamesdearsley

6. @jamesdearsley
Palmer Luckey
21 years old
Founder, Oculus Rift
Sold to Facebook for $2 Billion

7. “We’re making a long term bet that
immersive Virtual Reality and
Augmented Reality will become a part
of people’s daily lives”

8. @jamesdearsley
How do we make AR memorable to Mrs Smith?
1. Ease of Use
2. Price
3. A level of contextual, interactive and valuable content
Meet Mrs Smith
from Hull
“Content is King; Context is Kingdom”

9. @jamesdearsley

10. @jamesdearsley

12. @jamesdearsley

13. Mr. L. Frank Baum
“I give you the Character Marker. It consists of this
pair of spectacles. While you wear them every one
you meet will be marked upon the forehead with a
letter indicating his or her character.
The good will bear the letter ‘G,’ the evil the letter
‘E.’ The wise will be marked with a ‘W’ and the
foolish with an ‘F.’ The kind will show a ‘K’ upon
their foreheads and the cruel a letter ‘C.’ Thus you
may determine by a single look the true natures of
all those you encounter.”
Born 1856, Died 1919
Author of The Wonderful Wizard of Oz
Person attributed with the first known
mention of Augmented Reality

14. Audi City
Picadilly, London

15. “the more technology knows about you,
the more benefits you will receive”

16. Thank You
www.jamesdearsley.co.uk
www.thedigitalmarketingbureau.com
@jamesdearsley
07775 797 286