This document discusses how APIs are transforming the printing industry by connecting it to the online world. It introduces Cloudprinter.com, which provides a global print API that enables customers to send any print job for local printing and shipping worldwide. The API addresses needs in the printing industry like automation, integration, live quoting and notifications by providing a single integration to a global print network and solutions for print buyers and partners.

1. How APIs are transforming
the printing industry
Cloudprinter.com
Martijn Eier – CEO

2. Introducing #APImindset to
the Print World
Connecting a legacy industry to
the online world via APIs

3. The Global
Print API for
Local Printing
Cloudprinter.com enables customers to send
any print job to our Print API for local printing &
shipping in almost any country in the world.
 Founded in 2015
 Offices in Denmark, The Netherlands and
Ukraine
 Leading Global Print API provider
 Privately owned

4. Printing is a traditional industry with
legacy IT and focus on Atoms not on Bits
 Investments are done in production not in
automation and IT
 Quotation is done manually or by fixed
pricing sheets
 Black hole from the moment of ordering till
the shipping notification
 Common print order submission is still FTP,
Email, web form and WeTransfer
Before we talk
about APIs

5.  Online web2print E-Commerce
providers and personalized print
solutions are driving print volume
 Publishers are switching from
litho and short-run to POD to
monetize their backlog catalogue
on Amazon etc.
 End-customers are demanding
fast and free, or cheap, delivery
 Economies of scale in print
sourcing to few key partners is
conflicting with the need of the
markets
 Start-ups are in need of clear
documentation and SDKs
Worldwide
print industry
trends

6. The needs of Print Buyers
 Automation
 Integration
 Live quotation
 Local printing
 Realtime production & shipping notifications

7.  One single integration to a global print
network for all print buyers across the
world
 Lower shipping costs and shorter
transit times
 Reduce CO2 emissions by printing
locally
 One single integration for all print
service providers to thousands of print
buyers around the world
Our Solution:
The Global Print API

8. Print PartnersPrint Buyers
The Global Print API Platform
Stay informed
with real-time
status updates
Real-time
Product &
Shipping
pricing
Submit Print
Orders
Exchange
production &
shipping
statusses
Manage
products &
pricing
Receive
ordersGlobal
Print API

9. API First –
Applications Second
Client API
CloudApps API – Saas Integrations
 SaaS integrations
 OAuth2
CloudCore API for direct integration
 Quotation for products & shipping
 Order submission
 Webhooks for signals
 API key authentication

10. API First –
Applications Second
Print Partner API
Production API
 Provide pricing and production options
 Order reception
 API key autenthication
 Exchange production

11. Production APICloudApps API
Applications on top of our APIs
CloudCore API
CloudPublish
PHP-SDK

12. What’s in the
cloud?  Custom or automated routing
 Quoting of products & shipping pricing
 More than 5000 products preconfigured
 Wide range of product options
 Work In Progress reporting
 Performance KPIs
 Production capabilities

13. Routing with the
Print API
 Unified printing, one PDF fits all
 Automatic Smart AI routing engine
 Custom routing on more than 30 available parameters
 Custom print networks for global customers

14. Our Global
Print network
157 connected Print Partners

15. Our Business model
 Non-volume based transparent print pricing
 Customers pay what we get charged for from Print Partners
 SaaS Pricing model: we charge a job fee to our customers

16.  Cloudprinter Industry: White
label API platform for E-
Commerce and print providers
 Cloudprinter Express: Enables
print job ordering straight from
Windows and Mac platforms,
without the need to integrate
 Pre-flighting PDFs in the Cloud
 Connected Apps marketplace
What’s next?

17. Thank you!
Cloudprinter.com