Using APIs for better Business Partnerships

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  • The structure of IT is changing
  • APIs are the fabric underpinning this new structure
  • Using APIs for better Business Partnerships

    1. 1. Using APIs for better Business Partnerships Copyright © 2001-2012 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer.
    2. 2. A Look Ahead Two significant forces are changing the face of business:
    3. 3. The Effect of Cloud • Cloud has commoditized IT and is lowering the barrier for App developers and startups • The pace of business change is increasing and is forcing businesses to focus on their core competencies
    4. 4. The Effect of Mobile & Devices • The number of mobile devices now exceeds the number of PCs • The number of connected devices (Internet of Things) will exceed the number of mobile devices by 2020
    5. 5. The Net Effect
    6. 6. APIs are the Key
    7. 7. APIs in the Cloud
    8. 8. Mobile and Device APIs
    9. 9. A More Digestible Perspective
    10. 10. Financial Companies • B2B initiatives – Branded stored value cards – Branded credit cards – Pay by points • B2D initiative – Micro-payments
    11. 11. Travel Examples • B2B initiatives – Outsourced Mobile App development – Travel partners – Points exchanges
    12. 12. The Net Effect • The structure of IT is changing • The number of partnerships is going to grow exponentially • SaaS providers • App Developers • Mobile & Device Partners • Companies need an API Strategy and Platform
    13. 13. API Strategy • Focus on Product – Avoid the proliferation of APIs by moving the center of gravity to the partner or 3rd party • Provide Funding – Fund each API as you would an enterprise application • Structure the Organization – New Roles – New Processes
    14. 14. API Platform Analytics • Measure the impact of your programs Developer Engagement • Build your developer and partner ecosystem Gateway Services • Secure and protect your systems Service Integration • Simplify and speed up development Lifecycle Management • Build the right services & APIs the right way
    15. 15. Our Products Analytics Developer Engagement Gateway Services Application Integration Lifecycle Management
    16. 16. Developer Engagement
    17. 17. Analytics
    18. 18. Application Integration
    19. 19. Lifecycle Manager • Ensure standards and practices are followed • Define and track multiple API and service versions and their dependencies • Automatically provision APIs, documentation, etc to the developer portal
    20. 20. In the Cloud or On-Premise
    21. 21. Thanks… Alistair Farquharson, CTO, SOA Software ajf@soa.com www.soa.com @afarqu @SOASoftwareInc

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