Transforming the Print Industry by using #APIs, Laurens Hamm, Business Development at Cloudprinter.com

1. Transforming Industries
Laurens Hamm
APIdays Finland, 4th of June 2019

2. Transforming the Print Industry by using #APIs
Connecting a legacy industry to the online world
via APIs and platforms

3. § Print Providers
§ Print Buyers
§ Global Print API
§ Cloudprinter.com
§ Our Journey
§ Wrap-up
Content

4. The Global Print API for Local & Global Printing
Cloudprinter.com enables customers to send any print job to our Print
API for local printing & shipping in almost any country in the world.
• Founded in 2015
• Offices in Denmark, The Netherlands and Ukraine
• Leading Global Print API provider
• Privately owned

5. • Investments are done in production not in automation and IT
• Quotation is done manually or by fixed pricing sheets
• Black hole from the moment of ordering till the shipping
• Common print order submission is still FTP, Email, web form and WeTransfer
Before we talk about APIs
Printing is a traditional industry with legacy IT
and focus on atoms not on bits

6. • Online E-Commerce providers and personalized print solutions are driving
volume
• Publishers are switching from litho and short-run to POD to monetize their
backlog catalogue
• End-customers are demanding fast and cheap, or free, delivery
• Economies of scale in print sourcing to a few key partners is conflicting with
the need of the markets
• Start-ups are in need of clear documentation and SDKs
Worldwide print industry trends

7. • Automation
• Integration
• Live quotation
• Local printing
• Realtime production & shipping notifications
The needs of Print Buyers

8. One single integration to a global print network for all print
buyers across the world
• Lower shipping costs
• Shorter transit times
• Profit from local labor costs
• Reduce CO2 emissions by printing locally
One single integration for all print providers to get access to
thousands of print buyers around the world
• Volume - revenue
Our Solution: The Global Print API

9. Global Print API Platform
• Microservice architecture
18 publicly used APIs
20+ internal APIs
• Docker containers and EC2 instances (AWS)
• Multiple geographical locations
• PHP, C++, JSON/XML
• Focus on scalability and performance

10. API First – Applications Second
Client API
CloudCore API for direct integration
• Quotation for products & shipping
• Unified order submission
• Webhooks for signals
• API key authentication
• Routing profiles
• Product templates
CloudApps API – Saas Integrations
• SaaS integrations
• OAuth2
Print Partner API
Production API
• Provide pricing and production options
• Order reception
• API key autenthication
• Exchange production statusses
• Process Certified PDFs

11. Applications on top of our APIs
CloudCore API CloudApps API Production API
CloudPublish
PHP-SDK

12. What’s in the cloud?
• Custom or automated routing
• Quoting of products & shipping pricing
• More than 5000 products
preconfigured
• Wide range of product options
• Work In Progress reporting
• Performance KPIs
• Production capabilities

13. Routing with the Print API
• Unified printing, one PDF fits all
• Automatic Smart AI routing engine
• Custom routing on more than 30
available parameters
• Custom print networks for global
customers

14. Our Global Print Network
May 2019 - 157 connected Print Partners

15. Our Business model
Non-volume based, transparent print pricing
Customers know and pay what we get charged from
Print Partners
SaaS Pricing model: we charge a job fee to our customers
We offer paid Support Plans to help clients set up their
integration

16. Our Challenges
Speed up Print Partner integration time
Dismiss volume discussions
Product standardization
Create awareness of the availability of APIs

17. What’s next?
• CP Industry: White label API platform
for E-Commerce and print providers
• CP Express – desktop application:
Enables print job ordering straight from
Windows and Mac platforms, without
the need to integrate
• Pre-flighting PDFs in the Cloud
• Connected Apps marketplace – more
plug-ins and pre-made integrations

18. Our Challenges
• The Printing Industry is traditional
• Printers are having a hard time integrating
• Clients are using a wide range of platforms
Our Solutions
• Keep API as core business element
• Partnership: Enfocus Switch – print provider integrations
• Apps and plug-ins – client integrations
• SDK to ease integration with one-of-a-kind systems
Our Journey

19. APIs are all about connecting different groups of people
• Focus on both sides of your platform separately
1. How can we service the buyers and let them profit
2. How can we get the service from the providers and let
them profit
3. Get your cut
Create partnerships, start by building plug-ins for
common platforms in your industry, provide ready-to-go
integration packages (Apps and SDKs)
Take-aways

20. Thank you!