The document discusses the evolution of APIs in the enterprise context, highlighting their role in enhancing customer engagement through various channels and devices. It emphasizes the importance of a comprehensive API strategy that includes creation, consumption, and management to drive revenue and deliver unique customer experiences. Additionally, it outlines the functions and requirements for both API providers and consumers, noting the significance of scaling and securing APIs effectively.

1. APIs at Enterprise Scale
March 27, 2014, Amsterdam
Sid Bhatia @SidBhatiaCalif
Product Management, IBM API Economy
@ibmapimgt
@apistrat

2. The way businesses reach customers is evolving
Websites
Connected
Appliances
Partners Websites/Sensors
Internet TVs Smartphones
Tablets
Game
Consoles
Connected Cars
Millions 1993 - 2000 Trillions 2013+
APIs
“…in 1993 and 1994 we were
deeming the web as the next
place for FedEx to be.”
-Thomas Wicinski, VP Digital Marketing FedEx
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3. A complete API strategy should address
API creation & consumption
Creation Consumption
• Assembly
• Transformation
• Rationalization
• Discovery
• Composition
• Deployment
Assets &
Services
Application End
Points
Grow revenue through
new channels
Deliver a differentiated
customer experience
Public APIs
Partner APIs
Private APIs
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4. APIs for whom?
API
Consumers
(app developers)
API
Providers
End
Users
While API providers make APIs available to API consumers…
…many API consumers often are ALSO API providers
Various internal
API provider
developer communities
Business IT Ops
who consume APIs
provided by
use apps
provided by
Public Partner Private
+
using Cloud
services
and/or
on-prem
services
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5. API exploration
Interactive API test
Self-service sign up
App key provisioning
API usage analytics
API realization
Rate limiting and throttling
Runtime policy enforcement
API gateway deployment
OAuth security management
Data transformation/redaction
Backend service discovery
Version management
Multi-tenant infrastructure
Analytics support
Role-based access control
Environment management
Monitoring and notification
Focus on app developers/API consumers
IBM /apimanagementibm.com/api-management

6. API externalization
API realization
Multi-tenant infrastructure
Rate limiting and throttling
Runtime policy enforcement
API gateway deployment
OAuth security management
Data transformation/redaction
Backend service discovery
Version management
Analytics support
Role-based access control
Environment management
Monitoring and notification
Real API Success = API externalization + realization
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API exploration
Interactive API test
Self-service sign up
App key provisioning
API usage analytics

7. Assembly Rapidly create APIs by leveraging existing
on-prem & cloud services, including REST & SOAP
Integration Leverage variety of information sources, easily transform
Security Threat protect, AuthN/Z verify, Token translate, Schema
validate, Filter…at wire-speed when needed
Control Set Soft rate & Hard rate limits, Notify
Optimization Cache results on local or shared cache, Intelligently
distribute load to backend systems
Analytics Monitor, Analyze, Predict
Multi-developer Multi-tenancy for multiple on-prem departmental
scenarios
Scale Scale on-prem infra components independently & easily,
Leverage cloud infra with auto-scaling
Publishing Easily list APIs in dev community portals & marketplaces
Management Versioning as enterprises mature, Lifecycle mgmt
Key considerations when providing APIs
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8. Share with
developers
3
Create, assemble
and define an API
1
Manage growth &
analyze results
4
Secure & scale
the API
2
IBM API Management
ibm.com/api-management

9. $
Connected Car
Millions of Cars
For Partner developers
Mobile Retail Innovation
For Private & Partner Developers
Managed Flight Info Access
For Partner Developers
Secure Collaboration
4000+ global developers
For Private & Partner
Developers
APIs at Scale - Industry Stories
ibm.com/api-management
Shipping services
Billions of commerce transactions
For Public & Partner Developers


10. @SidBhatiaCalif
@ibmapimgt
ibm.com/api-management