Business Plan about cafe socialprenuership that support self development and maintain your mental health focusing on young people.

1. CAMARADERIE
Café & Chill
Andreas Variandy
KWIK KIAN GIE
SCHOOL OF BUSINESS

2. 01 02
03 04
Background
Overview
SWOT
Analysis
Business
Model
Canvas
Five
Forces
Model
Table Of Contents

3. 01. Background Overview

4. 01. Background Overview

5. 01. Background Overview

6. 02. Business Model Canvas

7. 1) Gen Y and Z
2) Educational
institution
3) Psychology
Students
1) Community
2) Free counseling*
3) Completion
package
1) Social Media
Content
2) Influencer & Public
figure
endorsement.
3) Institution & Org.
Partnership
1) Readiness of
counseling
2) Different location
aura for
treatment.
3) Supportive
community
4) Various types of
mental health
helps
5) Multiage of
counselor.
6) Supported by
experienced
psychologist.
7) Supportive menu
to gain good
mood.
1) Counselor.
2) Educational
institution
3) Psychology
university (to
reach final level
students).
4) Ingredients
suppliers.
1) Experienced
psychologist.
2) Decorated
building.
3) Marketing
Campaign spec.
4) F&B spec.
1) Building rent at Kelapa Gading
2) Counselor and professional psychologist
3) Kitchen cost
4) Marketing Campaign fee
5) Team supporting cost
1) Counseling admission
2) Food and drinks charge (also supported if without
counseling)
3) Endorse at social media.
4) Online seminar and content at café.
Key Partners Key Activities
Value
Propositions
Customer
Relationship
Customer
Segments
Channels
Cost Structures Revenue Streams
1) Community.
2) Build supportive
environment.
3) Partnership
4) Mental health
campaign.
Key Resources

8. Threads
Opportunity
Strength
Weakness
03. SWOT Analysis
• Experienced Professional
• Community & Friendship based
• Friendly and Competitive Cost
• Still hard to reach for helps even
the information is so much.
• Still Less professional counselor.
• In line with Gov. program.
• Human touch will never could
be substituted by tech.
• Less people awareness about mental health
• Several people could feel less privacy
• Online consultation
• Regulation for counselor
hasn’t powerful yet.

9. 04. FIVE Forces Model
Threat of New Entrants
Bargaining Power Of Buyers
Bargaining Power Of Suppliers
Threats of Subtitutes Products
• Suitability with professional
• Differences of fee range
• Less number of
professional counselor.
• Limitation access to
psychologist.
• Less partnership with
psychology institution.
• Limitation of underrated
barista and kitchen
professional.
• Online consultation
• Community itself
Competitive Rivalry
• GetKalm, RumahPulih
• Package consultation.
• Online based
teleconsultation
• Reachable of professional counselor
And Psychologist.
• Engagements and suitability
• Switching cost suitability

10. SUMMARY
Opportunity Does Exist
Current & Future Needs

11. CREDITS:
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