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CAMARADERIE
Café & Chill
Andreas Variandy
KWIK KIAN GIE
SCHOOL OF BUSINESS
01 02
03 04
Background
Overview
SWOT
Analysis
Business
Model
Canvas
Five
Forces
Model
Table Of Contents
01. Background Overview
01. Background Overview
01. Background Overview
02. Business Model Canvas
1) Gen Y and Z
2) Educational
institution
3) Psychology
Students
1) Community
2) Free counseling*
3) Completion
package
1) Social Media
Content
2) Influencer & Public
figure
endorsement.
3) Institution & Org.
Partnership
1) Readiness of
counseling
2) Different location
aura for
treatment.
3) Supportive
community
4) Various types of
mental health
helps
5) Multiage of
counselor.
6) Supported by
experienced
psychologist.
7) Supportive menu
to gain good
mood.
1) Counselor.
2) Educational
institution
3) Psychology
university (to
reach final level
students).
4) Ingredients
suppliers.
1) Experienced
psychologist.
2) Decorated
building.
3) Marketing
Campaign spec.
4) F&B spec.
1) Building rent at Kelapa Gading
2) Counselor and professional psychologist
3) Kitchen cost
4) Marketing Campaign fee
5) Team supporting cost
1) Counseling admission
2) Food and drinks charge (also supported if without
counseling)
3) Endorse at social media.
4) Online seminar and content at café.
Key Partners Key Activities
Value
Propositions
Customer
Relationship
Customer
Segments
Channels
Cost Structures Revenue Streams
1) Community.
2) Build supportive
environment.
3) Partnership
4) Mental health
campaign.
Key Resources
Threads
Opportunity
Strength
Weakness
03. SWOT Analysis
• Experienced Professional
• Community & Friendship based
• Friendly and Competitive Cost
• Still hard to reach for helps even
the information is so much.
• Still Less professional counselor.
• In line with Gov. program.
• Human touch will never could
be substituted by tech.
• Less people awareness about mental health
• Several people could feel less privacy
• Online consultation
• Regulation for counselor
hasn’t powerful yet.
04. FIVE Forces Model
Threat of New Entrants
Bargaining Power Of Buyers
Bargaining Power Of Suppliers
Threats of Subtitutes Products
• Suitability with professional
• Differences of fee range
• Less number of
professional counselor.
• Limitation access to
psychologist.
• Less partnership with
psychology institution.
• Limitation of underrated
barista and kitchen
professional.
• Online consultation
• Community itself
Competitive Rivalry
• GetKalm, RumahPulih
• Package consultation.
• Online based
teleconsultation
• Reachable of professional counselor
And Psychologist.
• Engagements and suitability
• Switching cost suitability
SUMMARY
Opportunity Does Exist
Current & Future Needs
CREDITS:
This presentation template was
created by Slidesgo, including icons
by Flaticon, infographics & images by
Freepik and illustrations by Stories
Thanks!
Please keep this slide for attribution
Do you have any questions?

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Cafe Socialpreneuship Camaraderie Cafe & Chill

  • 1. CAMARADERIE Café & Chill Andreas Variandy KWIK KIAN GIE SCHOOL OF BUSINESS
  • 7. 1) Gen Y and Z 2) Educational institution 3) Psychology Students 1) Community 2) Free counseling* 3) Completion package 1) Social Media Content 2) Influencer & Public figure endorsement. 3) Institution & Org. Partnership 1) Readiness of counseling 2) Different location aura for treatment. 3) Supportive community 4) Various types of mental health helps 5) Multiage of counselor. 6) Supported by experienced psychologist. 7) Supportive menu to gain good mood. 1) Counselor. 2) Educational institution 3) Psychology university (to reach final level students). 4) Ingredients suppliers. 1) Experienced psychologist. 2) Decorated building. 3) Marketing Campaign spec. 4) F&B spec. 1) Building rent at Kelapa Gading 2) Counselor and professional psychologist 3) Kitchen cost 4) Marketing Campaign fee 5) Team supporting cost 1) Counseling admission 2) Food and drinks charge (also supported if without counseling) 3) Endorse at social media. 4) Online seminar and content at café. Key Partners Key Activities Value Propositions Customer Relationship Customer Segments Channels Cost Structures Revenue Streams 1) Community. 2) Build supportive environment. 3) Partnership 4) Mental health campaign. Key Resources
  • 8. Threads Opportunity Strength Weakness 03. SWOT Analysis • Experienced Professional • Community & Friendship based • Friendly and Competitive Cost • Still hard to reach for helps even the information is so much. • Still Less professional counselor. • In line with Gov. program. • Human touch will never could be substituted by tech. • Less people awareness about mental health • Several people could feel less privacy • Online consultation • Regulation for counselor hasn’t powerful yet.
  • 9. 04. FIVE Forces Model Threat of New Entrants Bargaining Power Of Buyers Bargaining Power Of Suppliers Threats of Subtitutes Products • Suitability with professional • Differences of fee range • Less number of professional counselor. • Limitation access to psychologist. • Less partnership with psychology institution. • Limitation of underrated barista and kitchen professional. • Online consultation • Community itself Competitive Rivalry • GetKalm, RumahPulih • Package consultation. • Online based teleconsultation • Reachable of professional counselor And Psychologist. • Engagements and suitability • Switching cost suitability
  • 11. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik and illustrations by Stories Thanks! Please keep this slide for attribution Do you have any questions?