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Brandsmart14 Joe Pulizzi

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Joe Pulizzi from the Content Marketing Institute delivered this presentation as one of the keynote speakers at BrandSmart14.

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Brandsmart14 Joe Pulizzi

  1. 1. @JoePulizzi #bsmart14 JOE PULIZZI’S PRESENTATION: The Evolution of Content: 6 Elements to Consider
  2. 2. @JoePulizzi #bsmart14 Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
  3. 3. @JoePulizzi #bsmart14
  4. 4. @JoePulizzi #bsmart14 FINAL ACT
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  7. 7. @JoePulizzi #bsmart14 There Is One Key to a Successful Presentation
  8. 8. @JoePulizzi #bsmart14 8 Image courtesy of Pooky Poetry
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  10. 10. @JoePulizzi #bsmart14 The Evolution of Content Marketing
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  18. 18. @JoePulizzi #bsmart14 91/100 http://bitly.com/cm-research
  19. 19. @JoePulizzi #bsmart14 sodahead.com
  20. 20. @JoePulizzi #bsmart14 Just 42% believe their content marketing is effective http://bitly.com/cm-research
  21. 21. @JoePulizzi #bsmart14
  22. 22. @JoePulizzi #bsmart14 How Many of You Have a Documented Content Marketing Strategy?
  23. 23. @JoePulizzi #bsmart14
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  25. 25. @JoePulizzi #bsmart14 Sales, Savings & Sunshine
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  30. 30. @JoePulizzi #bsmart14 • CMO Gas Station Example
  31. 31. @JoePulizzi #bsmart14 CREATE A WHY FOR EACH CHANNEL
  32. 32. @JoePulizzi #bsmart14 Create a Content Marketing Mission Statement
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  41. 41. @JoePulizzi #bsmart14 Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
  42. 42. @JoePulizzi #bsmart14 Don’t Build Your Content Ship on Rented Land
  43. 43. @JoePulizzi #bsmart14
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  47. 47. @JoePulizzi #bsmart14 Focus on Subscribers As a Key Metric
  48. 48. @JoePulizzi #bsmart14
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  51. 51. @JoePulizzi #bsmart14 What’s the difference between those who subscribe to my content and those that don’t?
  52. 52. @JoePulizzi #bsmart14 Leverage Influencers the Build an Audience
  53. 53. @JoePulizzi #bsmart14
  54. 54. @JoePulizzi #bsmart14 Sales Content Marketing Influencer Sharing
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  60. 60. @JoePulizzi #bsmart14 Mastering Technology
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  64. 64. @JoePulizzi #bsmart14 tractiondemand.com
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  66. 66. @JoePulizzi #bsmart14 Open Up Your Wallet
  67. 67. @JoePulizzi #bsmart14 Image courtesy sendgrid.co
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  69. 69. @JoePulizzi #bsmart14 1. Set Your Goals for Sales, Savings or Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Reader’s Outcome 4. Create a Content Marketing Mission Statement 5. Don’t Build Your Content Ship on Rented Land 6. Focus on Subscribers as a Key Metric 7. Build an Influencer List to Build Audience 8. Create an Engine to Get and Keep Subscribers 9. Content Strategists – Meet Content Marketers 10.Consider Buying!
  70. 70. @JoePulizzi #bsmart14
  71. 71. @JoePulizzi #bsmart14 Joe Pulizzi joe@contentinstitute.com

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