Brandsmart14 Joe Pulizzi

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Joe Pulizzi from the Content Marketing Institute delivered this presentation as one of the keynote speakers at BrandSmart14.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Brandsmart14 Joe Pulizzi

    1. 1. @JoePulizzi #bsmart14 JOE PULIZZI’S PRESENTATION: The Evolution of Content: 6 Elements to Consider
    2. 2. @JoePulizzi #bsmart14 Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
    3. 3. @JoePulizzi #bsmart14
    4. 4. @JoePulizzi #bsmart14 FINAL ACT
    5. 5. @JoePulizzi #bsmart14
    6. 6. @JoePulizzi #bsmart14
    7. 7. @JoePulizzi #bsmart14 There Is One Key to a Successful Presentation
    8. 8. @JoePulizzi #bsmart14 8 Image courtesy of Pooky Poetry
    9. 9. @JoePulizzi #bsmart14
    10. 10. @JoePulizzi #bsmart14 The Evolution of Content Marketing
    11. 11. @JoePulizzi #bsmart14
    12. 12. @JoePulizzi #bsmart14
    13. 13. @JoePulizzi #bsmart14
    14. 14. @JoePulizzi #bsmart14
    15. 15. @JoePulizzi #bsmart14
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    17. 17. @JoePulizzi #bsmart14
    18. 18. @JoePulizzi #bsmart14 91/100 http://bitly.com/cm-research
    19. 19. @JoePulizzi #bsmart14 sodahead.com
    20. 20. @JoePulizzi #bsmart14 Just 42% believe their content marketing is effective http://bitly.com/cm-research
    21. 21. @JoePulizzi #bsmart14
    22. 22. @JoePulizzi #bsmart14 How Many of You Have a Documented Content Marketing Strategy?
    23. 23. @JoePulizzi #bsmart14
    24. 24. @JoePulizzi #bsmart14
    25. 25. @JoePulizzi #bsmart14 Sales, Savings & Sunshine
    26. 26. @JoePulizzi #bsmart14
    27. 27. @JoePulizzi #bsmart14
    28. 28. @JoePulizzi #bsmart14
    29. 29. @JoePulizzi #bsmart14
    30. 30. @JoePulizzi #bsmart14 • CMO Gas Station Example
    31. 31. @JoePulizzi #bsmart14 CREATE A WHY FOR EACH CHANNEL
    32. 32. @JoePulizzi #bsmart14 Create a Content Marketing Mission Statement
    33. 33. @JoePulizzi #bsmart14
    34. 34. @JoePulizzi #bsmart14
    35. 35. @JoePulizzi #bsmart14
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    40. 40. @JoePulizzi #bsmart14
    41. 41. @JoePulizzi #bsmart14 Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
    42. 42. @JoePulizzi #bsmart14 Don’t Build Your Content Ship on Rented Land
    43. 43. @JoePulizzi #bsmart14
    44. 44. @JoePulizzi #bsmart14
    45. 45. @JoePulizzi #bsmart14
    46. 46. @JoePulizzi #bsmart14
    47. 47. @JoePulizzi #bsmart14 Focus on Subscribers As a Key Metric
    48. 48. @JoePulizzi #bsmart14
    49. 49. @JoePulizzi #bsmart14
    50. 50. @JoePulizzi #bsmart14 51
    51. 51. @JoePulizzi #bsmart14 What’s the difference between those who subscribe to my content and those that don’t?
    52. 52. @JoePulizzi #bsmart14 Leverage Influencers the Build an Audience
    53. 53. @JoePulizzi #bsmart14
    54. 54. @JoePulizzi #bsmart14 Sales Content Marketing Influencer Sharing
    55. 55. @JoePulizzi #bsmart14
    56. 56. @JoePulizzi #bsmart14 57
    57. 57. @JoePulizzi #bsmart14
    58. 58. @JoePulizzi #bsmart1459
    59. 59. @JoePulizzi #bsmart1460
    60. 60. @JoePulizzi #bsmart14 Mastering Technology
    61. 61. @JoePulizzi #bsmart14
    62. 62. @JoePulizzi #bsmart14
    63. 63. @JoePulizzi #bsmart14
    64. 64. @JoePulizzi #bsmart14 tractiondemand.com
    65. 65. @JoePulizzi #bsmart14
    66. 66. @JoePulizzi #bsmart14 Open Up Your Wallet
    67. 67. @JoePulizzi #bsmart14 Image courtesy sendgrid.co
    68. 68. @JoePulizzi #bsmart14
    69. 69. @JoePulizzi #bsmart14 1. Set Your Goals for Sales, Savings or Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Reader’s Outcome 4. Create a Content Marketing Mission Statement 5. Don’t Build Your Content Ship on Rented Land 6. Focus on Subscribers as a Key Metric 7. Build an Influencer List to Build Audience 8. Create an Engine to Get and Keep Subscribers 9. Content Strategists – Meet Content Marketers 10.Consider Buying!
    70. 70. @JoePulizzi #bsmart14
    71. 71. @JoePulizzi #bsmart14 Joe Pulizzi joe@contentinstitute.com

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