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Present Address: Al Khobar (Saudi Arabia)
Mobile No.: +966-505186561
AJAY PURI E-Mail: meetajaypuri@yahoo.com
Career Objective:
To take up a responsible position with challenging job opportunity in a professionally managed organization
with a good growth prospect.
Professional Qualification:
B.E. Instrumentation from University of Poona, Pune (India).
Post Graduation Diploma in Marketing & Sales from Bhartiya Vidya Bhawan, New Delhi (India).
Masters in Business Administration (MBA) in Sales from Indira Gandhi Open University (India)
Working Experience: 20+Years (Technical Sales/Business Development)
>Business Development >Direct Sales >Reseller Partnerships >Contract Negotiations & executions
>Application Engineering >Inside sales & Management job responsibilities for Engineering
products/Industrial valves & Instrumentation products.
Present job since Sept, 2014 – Emerson Process Management (Regulators Technologies), Saudi Arabia.
Regional Sales Manager (Saudi Arabia & Bahrain).
The Company:
Emerson Process Management Regulator Technologies, Inc. is the manufacturer of pressure control valves
and Tank management products.
The product range include Pressure control valves, Relief valves, Tank Blanketing & Vapour recovery
regulators, Pressure Vacuum Relief Valves, Emergency vents and Flame Arrestors etc. under the world’s
most prestigious brands Like Fisher, Enardo, Tescom, Tartarini, Francel etc. Company offers more
pressure regulator and relief valve solutions than any other manufacturer in the world.
Job & Territory - I am responsible for Overall Business Development for West Middle East region which
includes Saudi Arabia & Bahrain. Daily job involves meeting End users, EPC’s, Consultants, Tracking
projects/regular requirements, setting up country’s yearly growth plan, achieving annual targets, product
presentations, positioning into the market, looking into new areas of development, identifying customer’s
pains/expectations, after sales support, driving local manufacturing and achieving year on year growth.
I am also responsible for driving the manufacturing unit in Saudi Arabia (Jubail.)
(A) Jan., 2011 to 2014 –Emerson Process Management (Valve Automation Division), Qatar.
Regional Sales Manager (Qatar/Kuwait/Iraq/Jordan)
The Company:
Valve Automation, Inc. within Emerson Process Management is a division that consolidates the company's
vast array of valve automation products and services. The division brings together well-known industry
leaders Bettis, El-O-Matic, FieldQ, Hytork, Shafer , Dantorque, and EIM Actuators/controls dealing with
ESDV, Shut-off, MOV & On-Off valve applications and Multiport Selector valves. With its comprehensive
product scope, Valve Automation is a world leader in pneumatic, hydraulic, electric, and gas-hydraulic
Actuator products and services for process industries.

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Job & Territory–Posted in Emerson’s Regional Sales office in Qatar I am responsible for Sales & Business
Development for MEA northern region which includes Qatar, Kuwait, Iraq and Jordan by meeting End
users, EPC’s, direct & indirect customers, Tracking projects/regular requirements, setting up each country’s
yearly growth plan, achieving annual targets, product presentations/positioning into the market, looking into
new areas of development, identifying customer’s pains/expectations and achieved year on year growth.
(B) Aug.,2008 – 2010 - Tour & Andersson, Dubai
Sales Manager - Middle East & Africa
The Company:
Tour & Andersson is a well known organization as world leader for Hydronic Balancing solutions. TA is an
established brand as manufacturer of highly engineered Balancing valves, Pressure Independent Control
Valves, Differential pressure control valves, Ball valves, Gate valves, Butterfly valves, Strainers etc. and
sells these products with a great knowledge of system solutions and energy savings. Tour & Andersson AB
is an Indoor Climate control business of the international engineering group IMI plc. IMI plc is listed on the
London Stock Exchange.
Job & Territory –Sales & Development Incharge for Qatar, Turkey, Egypt, Jordan, Kuwait, South Africa,
Pakistan, Syria, Iraq, Iran, Libya, Saudi Arabia, Mauritius, Lebanon etc. through distributors network as
business partners reporting to Business Head.
Key Responsibilities:
 Overall Territory Business development.
 Setting Annual growth Targets for the distributors.
 Increase in Gross margins and new products sales & promotion.
 Monthly reports and updating.
 Application and Technical meetings with the clients during the design stage for product approvals and
as project partners to suggest the right fit of the products.
 Arranging customer’s Plant visits, Technical Seminars depending upon each customer and each
countries requirement.
 Day to day interactions with the distributors and customers considering target achievements,
negotiations, product selections, Techno-commercial discussions, documentation, certifications and
other issues.
 To arrange for publication of case studies and product advertisements in magazines, website and
participation in relevant exhibitions.
(B) May 2004 – April 2008 - Econosto Mideast B.V, Dubai
Instrumentation products Head - International Project Division
The Company:
Econosto Mideast B.V. is a subsidiary of Econosto Flow and Sealing Technology B.V., Netherlands.
The Royal Econosto Group was established in 1892 in Rotterdam and is an Amsterdam stock exchange
listed company. Econosto is in the business of product packages including industrial Valves, Pipes, Fittings,
Gaskets and Instrumentation products for Oil & Gas, Petrochemicals, Power, Chemicals, Fertilizer and other
Process Industries. Econosto is also a well known name in HVAC and Marine Industry.
Territory – Econosto Mideast is having Head office in Dubai and handles Areas like Dubai, Abu Dhabi,
Qatar, Saudi Arabia, Iran, Kuwait, Oman, South Africa, Kazakhstan, India, Pakistan, China and has agents
in Egypt, Syria, Iraq, Jordan and Lebanon.
JOB: Appointed to offer Control valves for various Project Packages and then later on promoted to take
care of development of Instrumentation Department to offer various products to customers which includes
products like Control valves, Safety Valves, Pressure Regulators, Level gauges, Flow meters, Field
Instruments and instrumentation accessories.

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Key Responsibilities:
 To evaluate instrumentation products package project enquiries from various customers, arrange
appropriate offers accordingly, to evaluate offers technically & commercially and to submit a
competitive products package proposal to the customers, handling various technical clarifications and
various project requirements like Inspection, Documentation, PBG, LC etc.
 In case of order, Order placement to the various products associated companies ensuring all the
technical and commercial aspects, negotiations etc. and then handling overall order execution as
Project Manager co-coordinating with Quality, Contracts, logistics and finance departments.
 To Educate Branches regarding Control Valves, Pressure Regulators, Safety valves etc. through
presentations & technical discussions and push them to generate more enquiries from more customers
in their areas.
 To visit branches and make product presentations to the customers if and when required.
 To do tie ups with the manufacturing companies and get suitable Agencies.
 To meet customers for Technical and commercial discussions if and when required.
 To arrange Technical presentation by project associated companies.
 To arrange for participations in important exhibitions for instrumentation products.
 Training and development of juniors and to provide technical and commercial support to other staff as
and when required.
 Overall Instrumentation department development.
Some Project orders executed:
1) PTC, Iran – Mobin Petrochemical project – Control Valves, Safety Valves and Field Instruments.
2) Lead Contracting, Syria – Instrumentation valves and Fittings.
3) Khalda Petroleum, Egypt – Duplex Safety Valves.
4) Iran Marine – Pressure regulators and Pressure transmitters.
5) Petrofac, Dubai – KOC Project, Kuwait – ESDV’s / Positioners
Extra Activities in the Company:
1) I was the Chairman of Econosto Mideast CIC committee which is Company’s Continuous
Improvement Committee and keep on suggesting to management regarding the issues within the
organization and solutions for the improvements.
2) I was also the member to Annual Sports Day committee which organizes the Econosto’s Summer
Olympics within the organization and their family members.
(C) 1998 – 2004 - Fisher-Xomox Sanmar Ltd., India
Executive Manager - Sales
The Company:
The company was Joint Venture equity Participation between FISHER-CONTROLS INC. USA (A part of
Emerson Process Management) and Sanmar Engineering Corporation, Chennai (India).
The Company deals in Fisher Pressure Regulators, Control Valves, Leveltrols and Xomox Plug Valves and
Ball Valves etc, handled by three different divisions.
Sanmar Engineering’s other Business involves Tyco safety relief valves, Asco solenoid valves, Smith flow
meters, Durametallic mechanical seals, BS&B Rupture Discs etc.
Job: Appointed to handle Regulators, Control Valves and Leveltrols and Later on Regulator Division was
made as separate and I was promoted for independently handling Sales & Promotion in Northern India by
interacting with customers, Head Office, principals at Fisher Singapore for all technical and other issues if
and when required and appointing agents etc. for the division in my area.
Products included both imported and Indian manufacturing range for the Indian Industrial market. Since I
was involved right from the beginning of the formation of Regulators Division in India, I was involved in
many activities like registration with the major EPC in India like Engineers India limited for Indian

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manufacturing range, I used to get consulted for Customer and Project wise pricing, application issues and
various other day to day business development activities with the vice-president of the Regulator Division.
I also handled new products like Tank Top Solution items like Pressure Vacuum Relief Valves, Emergency
vents and flame arrestors from multinational companies like Enardo, Protego and Growth.
Key Responsibilities:
 Sales, Promotion and order execution of Self Actuated Pressure Control Valves, Tank Blanketing
System and Relief /Back Pressure valves.
 Product registrations, Enquiry generation, analysing enquiries and doing proper sizing & selection as
per applications.
 Meeting Reputed Industrial Consultants/EPC contractors for petrochemical, oil & gas, refineries etc
for upcoming Industrial projects and regular supplies.
 Regular interaction with end users & assessing their special needs/problems and suggesting a
suitable product, looking into their maintenance & other requirements.
 Identifying and developing various Original Equipment Manufacturers.
 Identifying the installed base supplied by OEM’s and by competitors for data base and to suggest
proper spares/replacement. The same is achieved through regular visits to End Users.
 Ensuring Proper Documentation of all pre and post order correspondence & coordination with plant
to ensure timely deliveries.
 Ensuring adherence to preset targets and monthly reporting to Head Office.
Appreciation By Company: I was the only person from the branches who got selected for Trainings and
Sales conference at KL, Malaysia.
Extra Curricular Activities in the Company: I Represented Delhi office (Nothern region sanmar group
Sales office) during company’s Annual Competition Ceremony for a Presentation on various industrial
topics like Total Quality Management System.
Other Prior Experiences:
C) 1996 –1998 - Uni Klinger Ltd., Sr. Engineer-Sales., India
D) 1994 – 1996 - Rockwin Flowmeters (P) Ltd., Engineer-Sales, India.
(E) 1993–1994 - Sterco Pvt. Ltd., Sales Engineer, India.
The Company’s & products:
All above companies are well established and known in their own fields dealing with products like Piston
Valves, Liquid Level Gauges, Magnetic Level Gauges, Steam Traps, strainers, gaskets, Flow meters -
Turbine, Vortex, Ultrasonic and PD Type flow meters for liquid, oil & gas applications.
Job Responsibilities: Jobs included independently handling defined regions, Identification of Potential
Market and Customers, Enquiries generation, Tender preparations & submission to various companies, Sales
Promotional Activities, Meeting Annual Targets & Budgets, payment collections, Reporting and feedback
on market activities
.
Personal Details:
Nationality : Indian
Marital Status : Married
Date of Birth : 30-12-1971
Languages known : English, Hindi, Urdu & Punjabi.
Driving license : Dubai, Doha, Saudi Arabia & India
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