Yanez, C. & Gisbert, M. (2012). ICT and Museums: an alliance for an strategic change in informal learning and education. The case of Andorra’s museums, TIES 2012, Barcelona
ICT AND MUSEUMS: AN ALLIANCE FOR AN STRATEGIC CHANGE IN INFORMAL LEARNING AND EDUCATION.THE CASE OF ANDORRA’S MUSEUMS Cristina Yáñez Aldecoa Universitat d’Andorra GRIE: Grup de Recerca Interdisciplinari en Educació Dra. Mercè Gisbert Cervera Universitat Rovira i Virgili y Universitat d’Andorra . III Congreso Europeo de Tecnologías de la Información en la Educación y en la Sociedad: Una visión crítica, Barcelona,
The research2 Analyze and identify the associated processes with the integration and implementation of ICT in museums. Methodology for evaluating the integration of ICT in museums: types, degree and ways of implementation. Diagnose the digital reputation of museums in Andorra and determine: o Are ICT strategic in management decision making? o How can ICT become an effective tool for a better learning and communication In despite of appraisals: make improving proposals TIES 2012
Presentation Index3 1. Problems and assumptions. Current approaches 2. Main Goals 3. Theoretical framework 4. Overall research design and appraisal 5. Expected results/outcomes 6. Conclusions TIES 2012
Problems and assumptions.1 Current approaches TIES 2012
The advent of ICT is assuming5 a revolution in museums. are changing the way we learn and teach, think and communicate. are changing the rules and strategies of how communication and learning must be in museums of the XXIst century. viewed by many as a management tool. TIES 2012
XXIst century challenges in museumsBecome open museums, social, participative, focused on audiences, for publics, but with publics, no limits of time or space,inclusives, places for exchange and construction of knowledge TIES 2012
The rol of museum in the XXIst7 century Renewal of the approach: living dynamic, open Enhance the educational and social role. Learning environments Zusammenspie: working together to offer varied experiences Learn-enjoy: edutaintment Win-win Modifies the way in which heritage is presented: the visitor must be an active part, interact and construct their own knowledge New technologies come into play
Which tools and what for?8 The deployment of ICT in museums can be useful for : 1. Meet the public’s needs and expectations. 2. To promote the educational role of museums 3. Adapt to public as a whole, who expressses their needs in two ways: a. As individual b. As part of the society (Humbert, 2006)
Internet & museums changes Technologicals, social & economics opportunities no matter your size visibility low cost9
Aspects of learning in museums & galleries through the use of ICT10 Formal and informal Other exhibitions, learning guides, publications .. with online ICT in Education & Formal & informal school, home, at work learning ICT Museums & galleries (Hawkey, 2006) Collection management, record keeping, digital presentations ... etc.
ICT Enables public to decide and design: what, how and when to learn, at their own pace, with no limitation or time, or space. Flexibility for everyone to choose their own way (Hawkey, 2004). What about all these changes in museums?
Key Trends: The Horizon Report 2011 12 Tendencias museos 2011 Tecnologías a observar para incorporar a los museos M.S. Gómez Vilchez (2011) The Horizon Report 2010 The Horizon Report 2011 Trabajo en red En un año o menos En un año o menos Movilidad Mòbils Mòbils Geolocalización Social Media Llibres electrònics App En dos o tres años En dos o tres años Códigos QR Realitat augmentada Realitat augmentada Realidad aumentada Informàtica basada en Aprenentatge a través del joc Juegos sociales localització de l’usuari- Microsites temáticos dispositius sense fils mòbils Nuevas redes sociales Social Media ROI En cuatro o cinco años En cuatro o cinco años Conservador Digital (Digital Interfaces basados en el Interfaces basado en el curator) movimiento humano movimiento humano Gestor o responsable de la El web semántico El aprendizaje de análisis comunidad (Community manager)
ICT for communication& divulgation Aplications and mobility New webs New divulgation ways (RA, CQ) Social Network Serious Games Collaborative ProjectsSoledad Gomez www.mediamusea.com
Requirements to be accomplished by the mobile device to be adapted to lifelong learning11 Segons Sharples (2000) a partir de Hawkey (2004) Portable To be used where ever the user has the need to learn Adapted to the persons’ skills, knowledge and learning styles . Designed to support personal Individual learning, rather than the office work To capture situations and retrieve knowledge about the situation without technology Intrusive impediments Available To allow communication with teachers, experts and colleagues wherever Adaptable The development of students’ skills and knowledge To manage long life learning. So the accumulation of resources and expertise may be Persistent immediately available , despite changes in technology Useful Tailored to the needs of daily communication, work references and learning Intuitive To be used by people without previous experience in technology
Investigating on Museums & ICT Emerging field, research to diagnose the application of ICT in museums is still limited Promote research studies to evaluate museums, and to trace the lines of how they should be. In Andorra there is no study to quantify the degree and the impact of development of ICT in museums
Main goal19 ICT integration degree in Andorra’s museum Patterns, problems and challenges TIES 2012
Specifics goals20 I. SITUATION ANALYSIS IN III. USE OF ICT BY ANDORRA’S AUDIENCES IN MUSEUM ANDORRA’S MUSEUM II. ANALYSIS OF ICT IN ANDORRA’S MUSEUM Previous fieldwork exploratory analysis TIES 2012
New museums emerging paradigm Educational experience Visitor Active satisfaction participationInteraction Playful: emotions & feelings TIES 2012
How to evaluate a digital resource? (Carreras & Munilla, 2002, 118)23 1. Develop an integrated methodology for evaluating web resources for learning systems. 2. Establish who uses the resources and in which contexts. 3. Understand how ICT are used and how they could be more effective. TIES 2012
Avaluate museums: methodological bases24 • The importance of • Audiences the collections. analysis Basic functions of a museum: research, conservation and dissemination Heritage Audiences management management Comunication ICT management management • Communication Plan • Analysis of the • Communication use of ICT: strategies and models, marketing actions • Educational problems and programs challenges etc..
4 Overall research design and appraisal TIES 2012
Population26 Museos Museos estatales Museos privados comunales • Casa Museo familia de • Museo de las Dos Ruedas • Museo del Tabaco Areny-Plandolit • Museo Casa Cristo • Museo del Perfume • Museo Postal • Museo de Arte Sacro • Museo de la Electricidad • Museo Nacional del Santa Eulàlia dEncamp • Museo de la Miniatura Automóvil • CAEE - Centro de Arte • Museo Iconográfico • Museo Casa Rull • Museo abierto de • Casa de la Vall geología "Rocas en la calle" • Museo del Cómic Centros de Interpretación • Farga Rossell, Centro de interpretació del hierro • Andorra romànica, Centro de interpretación sobre el románico • Centro de interpretació de la naturaleza de la Cortinada • Centro de interpretación del agua y Valle del Madriu TIES 2012
Tool design and expert validation27 Focus MUSAND MUSATIC WEBS Group e-MUSEDU Questionnaire Survey ANALYSIS Survey Meeting Refine Assessing the Analiyze the results educational Knowing Evaluate the structure and and museum ICT comunication obtained communicativ Goals organizations in integration in by Know e impact of Andorra museums MUSATIC ICT on the audiences MUSAND audience Directors , Museum Museum’s Museum’s Population directors technics, Audiencies directors webs guides TIES 2012
Methodology. 1st. step28 Goal Methodology Tool Study What to measure? • Study on quantitative • Analytics indicators that • Questionnaires to • MUSAND describe and museums’ managers measure the situation, of museums and establish categories. Goal Methodology Tool What to measure? • Study on quantitative • Analytics indicators that • Conducted • MUSATIC describe and semistructured surveys measure the situation, to museums’ penetration and use managers made of ICT. TIES 2012
Methodology. 2nd. step29 Goal Methodology Tool Study What to measure? • Describe and measure the situation, • Record sheet • Conducted • WEB SITES of Andorra’s museums semistructured surveys websites and to museums’ establish categories. managers Goal Methodology Tool What to measure? • Explore check and • Qualitative identify perspectives, • Script • FOCUS opinions, attitudes, points of view on ICT. • Meeting with GROUP different museums’ • Sharpen results staff members obtained by MUSATIC MUSAND TIES 2012
Methodology. 3rd. step30 Goal Methodology Tool Study What to measure? • Use of ICT in museums. • How do people • Interview /Surveys,observation, • EDUMUSEU interact. Field work • Processes of education and learning in specific cases.
Expectes outcomes • Get a real assessment of ICT in museums in Andorra: allow planning • Demonstrate that technology education can be a way forward in order to show, learn and build cultural heritage. • The results are an incentive to encourage submerge cultural heritage fully into the s. XXI and new ICT32
Conclusions ICT can be doubly useful for: Globally • Redesigning axis of cultural policies in ICT in museums • Enhance technological education Specifically Analysis and evaluation can be useful to diagnose: • Manage the digital reputation of museums • Redefine focus of their websites • Define online communication and learning34 strategy per each museum
Conclusions We hope that the contributions of this research, will contribute to help rethink the strategic and future development of museums in Andorra, so that the benefits flow back into society35
36 Thank-you for your attention cyanez@udad ad email@example.com Toda la información presentada en este documento se encuentra bajo una Licencia Creative Commons del tipo Reconocimiento–NoComercial– SinObrasDerivadas TIES 2012 http://creativecommons.org/licenses/by-nc-nd/3.0/