3 Things About the Big       Picture         Gauti Sigthorsson      University of Greenwich@conceptbin | blogs.gre.ac.uk/m...
The bigger picture of media use:Large-scale survey dataMedium/long term trends
Demographics + Infrastructure
"Next Generation"Portability + Access through multiple devices                                  (OxIS 2011 Report, p. 6)
"Next Generation Users" (in the UK)                          (OxIS 2011 Report, p. 6)
1/3 of the world is online (ca. 2.25 bil):                    ITU, The World in 2011: ICT Facts & Figures
45% (ca. 1 bil) of internet users are              under 25                  ITU, The World in 2011: ICT Facts & Figures
And thats nothing compared tomobile...                          ITU, The World in 2011
The "Next Generation" is worldwide                        Source: UNESCO Information                        Society Observ...
Interfaces
Many, oftensimultaneous pointsof access:TV+ laptop+ mobile
Board+ pad+ tab
"The most profound technologies are those thatdisappear. They weave themselves into thefabric of everyday life until they ...
Ye olde verticals      (push-media)TV    Radio     Print    Display
Platform-agnostic usageTV        Radio    Print   Display
Social usageVision   Sound       Text   Installation          "Shareability"           of content,          experiences,  ...
...and its not    just about      screens
Digital media are multi-sensorySeeing   Hearing   Touching   Smelling
Experiences
Embodied virtuality            (Weiser, again)The virtuality of computer-readable data isbrought into the physical world.
Urban media journey(...heres where the smell comes into play)
Screenshot: LondonCyle Hire Live Androidapp.
Pocketdata-capture          Screenshot: Google          My Tracks for Android
Articulation of platforms      Infrastructure + data + mobileArticulated together into media-experiences
Quick summary:        Demographics + InfrastructureThe "next generation" is portable, multiple, andglobal.                ...
The goods....Pew Internet & American LifeOxIS (Oxford Internet Surveys)Ofcom reports (e.g., The CommunicationsMarket 2011)...
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
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Three Things About the Big Picture: Demographics, Interfaces, Experiences

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Presentation at World Media Group seminar, 25 November 2011.

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Three Things About the Big Picture: Demographics, Interfaces, Experiences

  1. 1. 3 Things About the Big Picture Gauti Sigthorsson University of Greenwich@conceptbin | blogs.gre.ac.uk/media
  2. 2. The bigger picture of media use:Large-scale survey dataMedium/long term trends
  3. 3. Demographics + Infrastructure
  4. 4. "Next Generation"Portability + Access through multiple devices (OxIS 2011 Report, p. 6)
  5. 5. "Next Generation Users" (in the UK) (OxIS 2011 Report, p. 6)
  6. 6. 1/3 of the world is online (ca. 2.25 bil): ITU, The World in 2011: ICT Facts & Figures
  7. 7. 45% (ca. 1 bil) of internet users are under 25 ITU, The World in 2011: ICT Facts & Figures
  8. 8. And thats nothing compared tomobile... ITU, The World in 2011
  9. 9. The "Next Generation" is worldwide Source: UNESCO Information Society Observatory Newsletter no. 3 2011, p. 3
  10. 10. Interfaces
  11. 11. Many, oftensimultaneous pointsof access:TV+ laptop+ mobile
  12. 12. Board+ pad+ tab
  13. 13. "The most profound technologies are those thatdisappear. They weave themselves into thefabric of everyday life until they areindistinguishable from it."Mark Weiser, "The Computer for the21st Century" (1991)
  14. 14. Ye olde verticals (push-media)TV Radio Print Display
  15. 15. Platform-agnostic usageTV Radio Print Display
  16. 16. Social usageVision Sound Text Installation "Shareability" of content, experiences, etc.
  17. 17. ...and its not just about screens
  18. 18. Digital media are multi-sensorySeeing Hearing Touching Smelling
  19. 19. Experiences
  20. 20. Embodied virtuality (Weiser, again)The virtuality of computer-readable data isbrought into the physical world.
  21. 21. Urban media journey(...heres where the smell comes into play)
  22. 22. Screenshot: LondonCyle Hire Live Androidapp.
  23. 23. Pocketdata-capture Screenshot: Google My Tracks for Android
  24. 24. Articulation of platforms Infrastructure + data + mobileArticulated together into media-experiences
  25. 25. Quick summary: Demographics + InfrastructureThe "next generation" is portable, multiple, andglobal. InterfacesAll businesses are now in the interactive mediabusiness. What is your user experience like? ExperiencesThink journey, not platform.
  26. 26. The goods....Pew Internet & American LifeOxIS (Oxford Internet Surveys)Ofcom reports (e.g., The CommunicationsMarket 2011)UNESCO, Communication & InformationITU ICT Statistics (International)

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