1. Final Evaluation Question 2
How effective is the combination of your main
product and ancillary texts?
2. Maintaining consistency among the products
is important in order to give the film an
identity. If the film has a set identity used
across all marketing products, it can easily
be recognisable by those interested in it.
For example, the Star Wars films have a
very distinct identity that is recognisable
anywhere. The same style is used in all their
marketing products as well as using the
same font style for every film in the
franchise. This makes the films very
recognisable, if someone passes a Star Wars
poster, they will instantly know it’s for Star
Wars due to the similar layout and colour
schemes used in all Star Wars posters. This
means a Star Wars fan will be more likely to
take notice of the poster because even if
they are simply passing, it is instantly
recognisable.
I took note of this and decided that
maintaining consistency across my
products was very important for marketing.
It is a way of communicating with the
audience and developing a relationship
between the audience and the product.
3. One way I maintained consistency throughout my products was through Mis-En-Scene. The image
on the left is the one used for the magazine cover, the one on the right is a shot from the trailer.
Both are images of the protagonist wearing the same coat. This is because the coat is part of the
character’s costume and makes up her image, the character is easily recognised through this coat
and therefore shows a combination between products. Also, by using the same characters
throughout marketing products also adds recognition to the film. Those who have already seen
the poster, magazine cover, or trailer will recognise a character from one of these products if
they see another product. For example, those who have watched the trailer will then recognise
this character on the magazine cover and may want to buy the magazine to find out more about
the film. This is also the case for the poster as the victim that appears in the magazine is also the
model on the poster.
4. This also applies to the reuse of setting used for my trailer and magazine cover.
Like the ‘Shutter Island’ trailer, poster, and magazine cover as all three of these
feature the mental institution the film is set in. My trailer and magazine cover
do this by both featuring the church the story is set around. This has the same
effect as the reuse of models by giving the film an identity so it is recognisable
when passed in a public place or in the cinema.
5. Before I created the title font for my film, I created a target audience
questionnaire and asked my audience which font they preferred. In
the end I chose a formal sans-serif style font which I decided would
be the font style for my film title in all my marketing products. Just
like how the Star Wars movies use the same font design in every
release, my movie will also do the same in order to maintain an
identity that will be recognisable for fans of the film.
This also shows professionalism as it would be unprofessional to use
multiple different fonts for one movie title. When used on the
magazine, this tactic will also make the movie’s name stand out on
the magazine cover as it will be using a different font to the ones used
for the rest of the magazine, making it more noticeable and attracting
more people to read it.
6. I also maintained consistency in the colour scheme of my poster and
film magazine cover. After researching colour schemes used in other
professional works, I decided that the best colour schemes to use in
my poster and magazine cover would be blue and black. This was also
the colour scheme that was most popular in my target audience
questionnaire. This colour scheme also gives off a calm yet eerie
atmosphere in exchange for the gory and dark colour schemes given
off by common horror movie colour schemes. The consistency in this
colour scheme further gives my film an identity that can be
recognised by the target audience.
7. Maintaining consistency across
products is also important as it
expands the audience. My film has
a narrowed down niche target
audience of adults aged 18-45 who
are fans of other indie films such
as The Machinist and Memento.
Therefore my film works to deliver
to this audience.
However, my film magazine has a
target audience of 20-45 year olds
and although this is similar to the
target audience of my film, my
film magazine will also feature
some blockbuster films as well as
indie which means it reaches to a
further audience than my trailer
does as the target audience isn’t
just a niche audience but a
mainstream one as well.
