An analysis of the film poster I created for our original feature.

2. • The title ‘Enclosed,’ represents that multiple storylines in the film, e.g.
Sean being brought up in the asylum and kept as a patient. It also relates
to all of the ‘enclosed’ secrets that are all held inside Mulberry House.
• The two main ‘stars’ featured above the film title act as a unique selling
point, but also fit conventionally after researching various film posters.
• Font – Trajan Pro. I chose this because it was similar to the font on ‘The
Nightmare on Elm Street’ poster, which is of a similar genre.

3. MAIN IMAGE
• Creates a code of enigma. The person is
not distinguishable, and the cross
branded beneath the eye incorporates
the religious aspect of the horror. It
suggests the person is literally ‘branded
by religion.’
• Bloodshot eye suggests the horror
genre, emphasising despair that most
characters feel in the film.
• Keyhole represents the idea of being
locked away – characters and secrets.
Also contains underlying psychological
thriller genre.

4. • Tagline – “Bound by the Blood of the Father.” This incorporates all of
the plot links between the characters in the film. All of the characters are
‘bound’ in some way, the ‘blood’ has the meaning of the relation
between the characters (Sean, his Mother and her Father) but also brings
in the element of horror and the ‘Father’ relates to the Catholic theme in
the film as well as the idea that the Father (Head of the Asylum) bounds
the people in the institution.
• Font is elongated to fit in one line, with the linking words doubled up to
emphasise the three main words, ‘Bound,’ ‘Blood,’ and ‘Father.’ The
white makes the tagline stand out from the background, as black was not
as strong.
• Multiple meanings.

5. BILLING BLOCK
• Conventional – credits all that worked on the film, in the typical font.
Composed on the poster to take up around 30% of the space.
• Credits such as ‘Sean Price’ and ‘Emily Rogers’ meant to act as USP, as
well as features such as, ‘A film by,’ ‘Written by,’ and ‘Directed by.’

6. • ‘DECEMBER.’ – Written in same font as title and other features, like
most real film posters. The red makes it more eye catching, separates it
from the billing block. The website below, ‘www.enclosedmovie.com’
acts as another promotional feature, and again the font and colour act
to maintain the theme of the poster.
• I added the Facebook and Twitter logos/icons to further the audience’s
interaction and make the film more converged. The #hashtag makes the
film a Twitter ‘trend’ and therefore interests the younger audience.

7. EXPERIENCE
• The main image hopefully gives
off a distressing and haunting
feel, clearly aiding the audience
understand the genre.
• The audience should also feel a
sense of confusion and mystery
as the person is unknown, and
the keyhole hopefully makes
them feel, in a way, enclosed,
creating a more intimate
relationship with the film.

8. TARGET AUDIENCE
• The clearly defined horror genre and the
bloodshot eye would suggest a target
audience of 15 or 18+.
• I think that the fonts which aid in defining
the genre, of a psychological horror, would
suggest that the age limit is around 35, as
not many older people would watch this
genre. It is also more associated with
younger people.

11. • I was inspired by the colour scheme and layout of the poster for the
film, ‘Shutter Island,’ which features typical horror movie poster
colours, white, red and black. I also followed a similar structure in
terms of my poster’s composition. The idea of featuring the actors
names above the title was inspired by this poster, however the font
was chosen after researching ‘The Nightmare on Elm Street,’ poster.

12. Black Swan
• The overall composition of my
poster was heavily influence by
Black Swan.
• The poster, which is also a
psychological thriller, features
the colours white, red and black.
- Because of the storyline – white/black swan, red eyes emphasise evil.
• I followed the same structure when planning the positioning of the main
image, as well as other features like the film title and the actors.

13. OTHER FEATURES
• I added other features to the poster,
such as the Dolby Digital logo, and
other companies that feature on real
film posters. This was in hope of
making it more believable, and look
more professional.
• The ‘Cuthroat Pictures’ was inspired
by the ‘Phoenix Pictures’ featured on
the ‘Shutter Island’ poster.