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POSTER
Basic guide
Communicational Tool
A poster is a piece of printed paper designed
to be attached to a wall or vertical surface
What is a poster?
Communicational Tool
A poster is a piece of printed paper designed
to be attached to a wall or vertical surface
It is a very effective
What is a poster?
Communicational Tool
It is a very effective
What is a poster?
A poster is a piece of printed paper designed
to be attached to a wall or vertical surface
POSTER: TEXT AND GRAPHICS
 Purpose
 Color
 Font
 Background
 Layout
 Graphics
You need to consider:
 Your message has to be
clear.
 Do some thumb stetches
so you can decide how is
the best way to impact
with your message.
Purpose:
What is your poster meant for?
 When choosing colors for your poster, using 2-3
colors will give the best look.
 The background and text should have a high
contrast. To ensure this, use a light color for the
background with a dark colored text or a darker
background with light text.
Color
Background
 Often times a solid tone, or a very simple gradient
is the best option.
 Also, choose a color that will complement the color
you have chosen for your font.
 Avoid red-green combinations.
 Titles should be readable from 6 m. away and the and
body text from 2 m.
 Headings and other text having the same level of
importance should be the same font size.
 Leave breathing space around your text.
Font
 Be sure everything has its space.
 Leave enough space for titles, body text and
images.
 Remember to organize information from left to right.
Layout
Graphics
 Visual information is essential
 The type of image
 The place that is uses in the format
 Its size
You only have a few seconds to catch
people’s attention
Use them wisely

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Poster basic guide

  • 2. Communicational Tool A poster is a piece of printed paper designed to be attached to a wall or vertical surface What is a poster?
  • 3. Communicational Tool A poster is a piece of printed paper designed to be attached to a wall or vertical surface It is a very effective What is a poster?
  • 4. Communicational Tool It is a very effective What is a poster? A poster is a piece of printed paper designed to be attached to a wall or vertical surface
  • 5. POSTER: TEXT AND GRAPHICS
  • 6.  Purpose  Color  Font  Background  Layout  Graphics You need to consider:
  • 7.  Your message has to be clear.  Do some thumb stetches so you can decide how is the best way to impact with your message. Purpose: What is your poster meant for?
  • 8.  When choosing colors for your poster, using 2-3 colors will give the best look.  The background and text should have a high contrast. To ensure this, use a light color for the background with a dark colored text or a darker background with light text. Color
  • 9. Background  Often times a solid tone, or a very simple gradient is the best option.  Also, choose a color that will complement the color you have chosen for your font.  Avoid red-green combinations.
  • 10.  Titles should be readable from 6 m. away and the and body text from 2 m.  Headings and other text having the same level of importance should be the same font size.  Leave breathing space around your text. Font
  • 11.  Be sure everything has its space.  Leave enough space for titles, body text and images.  Remember to organize information from left to right. Layout
  • 12. Graphics  Visual information is essential  The type of image  The place that is uses in the format  Its size
  • 13. You only have a few seconds to catch people’s attention Use them wisely