Samir Patel is an expert in digital marketing who has managed over $1 billion in advertising spend. He discusses optimization strategies for Google Adwords campaigns, including the five pillars of account structure, keywords, ad copy, landing pages, and Google Analytics. Patel also covers core concepts like relevance and quality score. He promotes his company's solution called TrueNorth which uses artificial intelligence to automate marketing actions and provide simple, actionable intelligence to clients.

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Google Adwords
Distribution
Hacks with
Samir Patel @
500Startups
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Presenter Bio: Samir
Patel
Managed $1B+ in Advertising Spend across
Search, Social, Retargeting and Mobile Ads.
Founded SearchForce took company to
profitability with Fortune 500 clients. Pioneer in
applying Wall Street Quantitative Finance Trading
Techniques to Online Marketing.
Top US Advertisers as Clients: Progressive,
Experian, AT&T, Scottrade, Priceline, eBay, Oracle
and Salesforce.com.
MBA, Brand Marketing from Cornell’s Johnson
Graduate School of Business.
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GET A FREE AUDIT OF YOUR
MARKETING CAMPAIGNS
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(fill out contact form)
@MeetSamir
Connect
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Please watch recorded
LiveStream video as well to
get more context around the
presentation
Samir Patel
LiveStream
Speaker Bio
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You might have to move in
with your Mom
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The Problem: Data and
Controls
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The Channel Explosion:
importance up, effectiveness
down
Lots of Data across Channels (Adwords),
Facebook Ads, Twitter, Linkedin, Pinterest,
Analytics (Omniture), Mobile Ads, Marketing
Systems (Marketo), Landing page optimization
(Optimizely) but lack of Actionable Intelligence for
Advertisers.
Strategic: Most CMO’s lack ‘Growth Expertise’
and know-how because of invisibility of inventory
and growth drivers.
Tactical: Campaign Optimization super
complicated and clients need highly analytical staff
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that is expensive and difficult to hire.

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Why are performance ads so
complex to manage?
Hundreds of Best Practices
Data continuously changes
Intense Competition
Success metrics change
Variety of new ways you can advertise
and complexity in optimizing each
(mobile, retargeting, video etc)
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Five Pillars of Adwords
Optimization
Account Structure
Keywords
Ad Copy
Landing Pages
Google Analytics
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Core Concepts
Relevance
Quality Score
Bounce Rate
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Account Structure Pillar
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Keywords Pillar
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Keywords Pillar
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Keywords Pillar
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Keywords Pillar
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Keyword Pillar
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Landing Page Pillar
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Core Concept : Bounce
Rate
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Ad Copy Pillar
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Google Analytics Pillar
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Core Concept :
Relevance
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Core Concept :
Relevance
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Core Concept :
Relevance
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Core Concept : Quality
Score
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Core Concept : Quality
Score
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Core Concept : Quality
Score
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Future of Marketing
Management:
TrueNorth™ Cognitive Systems
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Solution: Driverless
Marketing
TrueNorth™ maximize ROI from
Digital Channels and Marketing
Automation Systems.
Automated Actions
Accelerate Growth
Increase Profits or Lower cost
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Simple and Actionable
Intelligence
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