Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CMO Marketing Benchmarks

81 views

Published on

CMO Marketing Benchmarks

READ THE FULL POST at https://www.fourquadrant.com/marketing-benchmarks-for-b2b-b2c/

In general, marketing budgets are on the rise amid industry concerns.

Digital Marketing Spend
Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%.

Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years.

Social Media Spend
Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years.

Marketing Analytics Spend
Marketing analytics spend is expected to double in the next 3 years.

INCLUDED IN THIS DECK:
- Marketing Spend by Growth Strategy
- Marketing Spend as a Percent of Company Revenue
- Marketing Budgets as a Percent of a Company’s Budget
- Marketing Spend as a Percent of Company Revenues
- Percent Change in Marketing Budgets
- Percent of Marketing Budgets Spent on Domestic Markets
- Marketing Spend on Marketing Analytics
- Percent of Marketing Budget Spent on Marketing Analytics
- Marketing Analytics in B2B & B2C Decision Making
- Traditional Advertising and Digital Marketing Spend
- Percent Change in Traditional Advertising & Digital Spending
- Percent of Marketing Budget Spent on Outsourcing
- Percent Change in Marketing Headcount
- Percent of Sales Through the Internet

FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:

Marketing Automation Buyer’s Checklist
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

How to Evaluate B2B Marketing Automation Platforms
https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/

Download free marketing templates @ fourquadrant.com/free-marketing-templates/

For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/

Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

Published in: Business
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

CMO Marketing Benchmarks

  1. 1. Go to market resources @ fourquadrant.com CMO Marketing Benchmarks
  2. 2. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Marketing Spend by Growth Strategy Source: Deloitte
  3. 3. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Marketing Spend as a Percent of Company Revenue Source: Deloitte
  4. 4. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Marketing Budgets as a Percent of a Company’s Budget Source: Deloitte
  5. 5. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Marketing Spend as a Percent of Company Revenues Source: Deloitte
  6. 6. Go to market resources available @ www.fourquadrant.comSource: Deloitte CMO Marketing Benchmarks Percent Change in Marketing Budgets
  7. 7. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Percent of Marketing Budgets Spent on Domestic Markets Source: Deloitte
  8. 8. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Marketing Spend on Marketing Analytics Source: Deloitte
  9. 9. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Percent of Marketing Budget Spent on Marketing Analytics Source: Deloitte
  10. 10. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Marketing Analytics in B2B & B2C Decision Making Source: Deloitte
  11. 11. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Traditional Advertising and Digital Marketing Spend Source: Deloitte
  12. 12. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Percent Change in Traditional Advertising & Digital Spending Source: Deloitte
  13. 13. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Percent of Marketing Budget Spent on Outsourcing Source: Deloitte
  14. 14. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Percent Change in Marketing Headcount Source: Deloitte
  15. 15. Go to market resources available @ www.fourquadrant.com CMO Marketing Benchmarks Percent of Sales Through the Internet Source: Deloitte
  16. 16. Read the full post, B2B Digital Transformation @ fourquadrant.com/b2b- digital-business-transformation/ Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market- planning-templates/marketing-automation-buyers-checklist/ Go to Market Resources @ fourquadrant.com IT Spending Research @ fourquadrant.com/go-to-market-it-spending- research/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates/ Go to Market Resources From Four Quadrant for Sales & Marketing

×