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The right stuff’ for more productive
- 1. ‘The Right Stuff’
for More Productive Selling
in Pharma Business
Presented By
Masum Chowdhury
Manager, SBMD
Asiatic Laboratories Ltd.
- 2. • Right Customers: Segmenting physicians in
such a way that is actionable and prioritizes
true opportunities.
- 3. • Right Frequency: Finding how open each
physician segment should be contacted and
through what channels.
- 4. • Right Message: Choosing which message
best matches the individual priorities of the
physicians.
- 5. • Right Size: Identifying how many sales reps
are truly needed.
- 8. • Right Tools: Keeping the sales Rep focus
on selling and not reporting.
- 10. • Right Targeting: Proper and precise targeting
of doctors becomes a prime importance for
the companies to sustain their growth
- 12. Prepared By
Masum Chowdhury
Manager,
Strategic Brand Management Department
Asiatic Laboratories Ltd.
masum.pha@gmail.com, +880-0171-7642874