#Mahmoud_Bahgat #Marketing_Club Join us by WhatsApp to me 00966568654916 *اشترك في صفحة ال Marketing Club* عالفيسبوك https://www.facebook.com/MarketingTipsPAGE/ *اشترك في جروب ال Marketing Club* عالفيسبوك https://www.facebook.com/groups/837318003074869/ *Marketing Club Middle East* 25 Meetings in 6 Cities in 1 year & 2 months Since October 2015 *We have 6 groups whatsapp* *for almost 600 marketers* From all middle east *since 5 years* & now 10 more groups For Marketing Club Lovers as future Marketers أهم حاجة الشروط *Only marketers* From all Industries No students *No sales* *No hotels Reps* *No restaurants Reps* *No Travel Agents* *No Advertising Agencies* *Many have asked to Attend the Club* ((We Wish All can Attend,But Cant..)) *Criteria of Marketing Club Members* ••••••••••••••••••••••••••••••••••••• For Better Harmony & Mind set. *Must be only Marketer* *Also Previous Marketing experience* ●Business Managers ●Country Manager,GM ●Directors, CEO Are most welcomed to add Value to us. ■■■■■■■■■■■■■■■■ 《 *Unmatched Criteria*》 Not Med Rep, Not Key Account, Not Product Specialist, Not Sales Supervisor, Not Sales Manager, ●●●●●●●●●●●●●●●●●● But till you become a marketer you can join other What'sApp group *Marketing Lover Future Club Group* ■■■■■■■■■■■■■■■■ 《 *Unmatched Criteria*》 For Conflict of Intrest *Also Can't attend* If Working in *Marketing Services Provider* =not *Hotel* Marketers =not *Restaurant* Marketers =not *Advertising* Marketer =not *Event Manager* =not *Market Researcher*. ■■■■■■■■■■■■■■■■ ■■■■■■■■■■■■■■■■ *this Club for Only Marketers* Very Soon we will have *Business Leaders Club* For Sales Managers & Directors Will be Not for Markters ●●●●●●●●●●●●●●●●●●●● ■ *Only Marketers* ■ *& EPS Marketing Diploma* ●●●●●●●●●●●●●●●●●●●● Confirm coming by Pvt WhatsApp *To know the new Location* *#Mahmoud_Bahgat* 00966568654916 *#Marketing_Club* http://goo.gl/forms/RfskGzDslP *اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك https://lnkd.in/fucnv_5 ■ *Bahgat Facbook Page* https://lnkd.in/fVAdubA ■ *Bahgat Linkedin* https://lnkd.in/fvDQXuG ■ *Bahgat Twitter* https://lnkd.in/fmNC72T ■ *Bahgat YouTube Channel* https://www.Youtube.com /mahmoud bahgat ■ *Bahgat Instagram* https://lnkd.in/fmWPXrY ■ *Bahgat SnapChat* https://lnkd.in/f6GR-mR *#Mahmoud_Bahgat* *#Legendary_ADLAND* www.TheLegendary.info

1. Hospital Marketing

3. Introduction to Hospital Marketing

4. Marketing definition
 It’s a management process that identifies, anticipates and satisfies
customer’s requirements profitability (Chartered Institute of Marketing)
 Right Product/Service in the right place at the right price to the right
person at the right time (Adcock et al)

5. Planning
“ Failure to plan is Planning to Failure”

6. Marketing is for everyone
“ The purpose of a business is to
create a customer…
Marketing is not a specialized
activity … it is the whole business
seen from … the customer’s
point of view”

7. Hospital Marketing Process
Create
right
positioning
Generate
Awareness
Choose
right
channels
Provide
excellent
services
Measure
and
Improve

8. Right Positioning
[CATEGORY
NAME]
[PERCENTAGE]
Walk-ins
30%Sales
60%
Patients Mix
Emergency Patients Walk-ins Sales
Emergency patients (marketing awareness
within the district);
Walk-ins (Made aware by marketing);
Sales: Relationships managed by marketing
teams at institutes and referals.

9. Providing
excellent
services
• WARM WELCOME AT
RECEPTION
• NURSING STAFF DO THEIR BEST
FOR SERVING PATIENT
• LABORATORY TESTS
PROCEDURE MUST BE
CONVENIENT AND QUICK
• PROPER CLEANLINESS
&HYGIENE MAINTAINED IN
HOSPITAL PREMISES
• NO LONG WAITING PERIOD

10. Measure and
Improve
• POST IMPLEMENTATION ANALYSIS TO
GET THE STRENGTHS AND
WEAKNESSES AND IMPROVING

11. Some ideas for
hospital
marketing
• WORD OF MOUTH
• ELECTRONIC, PRINTABLE MEDIA,
MEDICAL CAMPAIGNS, FREE CHECK
UPS IN SCHOOL AND
ORGANIZATIONS
• EDUCATING PEOPLE AS IN :
1- HEALTH DAY (APRIL 7TH),
2- WORLD AIDS DAY (DECEMBER 1ST)
3- DIABETES DAY (NOVEMBER 14TH)

12. “Be like rose which yields
perfume even to the
hand which crushes it”