1. Cause Marketing: How to Integrate Cause
Marketing for your Business and Your Clients
PPAI Webinar 2012

4. What can the cause marketing
do for your organization?

5. Key Learning Objectives
 Define cause marketing including the size of the
market and why it is a valid marketing tool
 Steps to integrating cause marketing into your
marketing and sales efforts
 Ways to integrate cause marketing into existing
clients and seek out inside sales opportunities
 How to identify prospects that are using cause
marketing
 Continuing education and resources

6. What is cause
marketing?
 Definition: a type of marketing involving the
cooperative efforts of a "for profit" business and
a non-profit organization for mutual benefit
 $1.68 billion in 2011
$1.73 billion in 2012 (estimated)
 47% of consumers have bought a brand at least
monthly that supports a cause
 93% of consumers want to know what
companies are doing to make the world a
better place

7. Examples of Cause
Marketing Programs

8. “…live as if our only task was
precisely to have relationships
with other people."
Albert Camus

9. Keys to a Corporate
Partnership Program
 Corporate Task Force
 Key messaging
 Engagement menu
 Tools
 Engagement process
 Corporate guidelines

10. "The most important ingredient we put
into any relationship is not what we say or
what we do, but what we are."
Stephen R. Covey

11. My wish for each of you…
 Lifelong relationships started within your
corporate partnership program
 Impactful campaigns
 Increased brand awareness
 Internal support and efficiency
 A renewed sense of purpose for your
corporate partnership program

12. 72 Hour Challenge
 What will you do in the next 72 hours with
the information you have learned today?
 Keep/Lose/Change

13. Contact Me!
 Rachel Armbruster
 rachel@armbrusterconsulting.com
 512-944-3417
 www.linkedin.com/in/rachelkarmbruster
 @rarmbruster

14. THANK YOU!