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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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Case Study Project
Total Marks: 50
Elective – Risk Management
Question. 1.“Assessing buying behaviour is never simple, yet
understanding it is the essential task of marketing management.”
Why assessing buyer behaviour is not simple ? As a marketer,
what would you do to assess the buyer behaviour?(take any eg.for
your case study like BIG BAZAR or MORE)
Answer:Buyer behaviour may be defined as the activities and decision processes involved in
choosingbetweenalternatives,procuringandusingproductsor services. It is sometimes suggested
that buyerbehaviourisonlyof interest to marketers because they wish to influence and change it.
Such a statement invariably raises the question as to whether marketing is an ethical profession.
Intuitively,itseemswrongthatanyorganisationshouldseektomanipulate people's behaviour. The
truth is that marketing may promote a given product, service or practice but unless the target
audience perceives that product, service or practice to be relevant to their needs then they will
nevertryit. Moreover,unlesstheirfirsttime trial of the product,service or practice is positive, they
will nottry ita secondtime.The purpose of studyingbuyerbehaviouristobettermeet the needs of
customers.Onlybydoingsowill the marketingenterprisecontinuallyandconsistently meet its own
needs.
The consumer behaviour or buyer behaviour is influenced by several factors or forces. They are: 1.
Internal or Psychological factors 2. Social factors 3. Cultural factors 4. Economic factors 5. Personal
factors!
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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