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Sustainable Business Models through Design Thinking

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Sustainable Business Models through Design Thinking

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Our Online Morgenbooster 'Sustainable Business Models through Design Thinking'.

How do you stay relevant for customers in a new demanding reality? One way is through sustainable goals that will give your business a bigger purpose.

Our Online Morgenbooster 'Sustainable Business Models through Design Thinking'.

How do you stay relevant for customers in a new demanding reality? One way is through sustainable goals that will give your business a bigger purpose.

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Sustainable Business Models through Design Thinking

  1. 1. 1508™ 1508.dk/morgenbooster 9 AM March 10 2021 By Helene Gerholm Adam Voigt Sustainable Business Models through Design Thinking We start at 9 AM
  2. 2. Sustainability Sustainable Development Goals SDG Compass Design Thinking Process Today we will look at…
  3. 3. Get insights on how to integrate sustainability in our business model Get an introduction to how design thinking can be a tool to unlock sustainable innovation You are here to
  4. 4. Sustainability
  5. 5. Economic development Social inclusion Injustice as a powerful tool for storytelling
  6. 6. Injustice as a powerful storytelling tool Injustice depicted in popular culture
  7. 7. Water polution
  8. 8. Unsustainable working conditions and food production
  9. 9. Overfishing the oceans
  10. 10. Extreme inequality
  11. 11. Impoverished earth
  12. 12. Planet full of garbage
  13. 13. Today we will look at… Degrading Ecosystems Global warming Broken social systems
  14. 14. The 5th Industrial 1508™
  15. 15. Sustainability
  16. 16. The end “The climate transition presents a historic investment opportunity” Sustainability
  17. 17. Introduction to the creation of the
  18. 18. United Nations General Assembly
  19. 19. Shaped as: Achieved by: Meant to be realized by: United Nations General Assembly
  20. 20. “Global in nature and universally applicable, taking into account different national realities, capacities and levels of development” The SDG-guide
  21. 21. 8 Millennium Development Goals
  22. 22. Children dying before the age of five
  23. 23. x
  24. 24. What SDG17 learned
  25. 25. Definition ’development that meets the needs of the present without compromising the ability of future generations to meet their own needs’.
  26. 26. Partnerships Peace Prosperity Planet People Stimulating action
  27. 27. Why we believe that 1. 2. 3. 4. 5.
  28. 28. People Planet
  29. 29. People Planet Prosperity
  30. 30. Business focus included
  31. 31. SDG
  32. 32. The SDG Compass
  33. 33. Step 1: Understanding the SDGs 17 goals, 169 targets, 247 indicators The SDG Compass
  34. 34. Step 2: Define priorities Map the value chain to identify impact areas The SDG Compass Raw materials Suppliers Inbound logistics Operations Distribu- tion Product use Product end life Increasing positive impact Reducing negative impact
  35. 35. Step 2: Define priorities Map the value chain to identify impact areas Select indicators and collect data The SDG Compass Inputs What resources go in that could positiv e affect the SDG? Activities What activities are undertaken? Outputs What is generated through those activities? Outcomes What changes in the target populati on occurred? Impacts What are the changes as results of those outputs?
  36. 36. Step 2: Define priorities Map the value chain to identify impact areas Select indicators and collect data Define priorities The SDG Compass Equality Bio-diversity Energy & Climate Water Packaging Water
  37. 37. Step 3: Set goals Define scope of goals and select KPIs The SDG Compass Impact of current business goals SDGs Performance gap SDGs SDGs SDGs Global and societal needs
  38. 38. Step 3: Set goals Define scope of goals and select KPIs Define baseline and select goal type The SDG Compass
  39. 39. Step 3: Set goals Define scope of goals and select KPIs Define baseline and select goal type Set level of ambition The SDG Compass
  40. 40. Step 3: Set goals Define scope of goals and select KPIs Define baseline and select goal type Set level of ambition Announce commitment to SDGs The SDG Compass
  41. 41. Step 4: Integrate Anchoring sustainability goals within the business The SDG Compass R&D Procure- ment Production Sale HR Communi- cation Finance
  42. 42. Step 4: Integrate Anchoring sustainability goals within the business Embed sustainability across all functions The SDG Compass Individual tar gets R&D Engineer Individual tar gets Component Purc haser Function Management Agenda R&D: Identify materials Function Management Agenda R&D: Identify materials Corporate Management Agenda KPI: Contribute to SDG 12
  43. 43. Step 4: Integrate Anchoring sustainability goals within the business Embed sustainability across all functions Engage in partnerships The SDG Compass
  44. 44. Step 5: Reporting Effective reporting and communication The SDG Compass Equality Bio-diversity Energy & Climate Water Packaging Water
  45. 45. Step 5: Reporting Effective reporting and communication Communicating SDG performance The SDG Compass
  46. 46. The SDG Compass
  47. 47. Design
  48. 48. Design Thinking Think Create Build
  49. 49. Design Thinking Desk research Field research Customer journey mapping Value proposition canvas Hypothesis creation Think Create Build
  50. 50. Design Thinking Point of departure Desk research Field research Customer journey mapping Value proposition canvas Hypothesis creation Ideation from hypothesis Design sprint Build prototype User test Feasibility track Final concept Think Create Build
  51. 51. Design Thinking Point of departure Desk research Field research Customer journey mapping Value proposition canvas Hypotese creation Ideation from hypothesis Design sprint Build prototype User test Feasibility track Final concept Build Implement Test Launch Measure Optimize Think Create Build
  52. 52. Planet What’s special about us? What’s wrong with the World?
  53. 53. Purpose
  54. 54. Insights
  55. 55. Jobs to be done Pains Gains
  56. 56. Propositions
  57. 57. Key Partners Key Activities Key Activities Customer Relationships Channels Customer Segments Key Ressources Cost Structure Revenue Streams Externalities Impact Business Model Canvas
  58. 58. Propositions Purpose Focus Areas
  59. 59. Gather a group of engaged ambassadors Listen to employees, (future) customers, suppliers - an user-centric outset Select 2-3 SDGs across the value chain Build on existing values and know-how Take an out-side in perspective: THINK BIG and not just in current best-practices Conduct hypothesis-driven experiments…and remember its an iterative process! 6 TIPS
  60. 60. Questions
  61. 61. Reality check

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