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Design for retail

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What happens when a big traditional company meets the challenge of the digital transformation in the retail market, as Benetton did when asked us to redesign its e-commerce website?

In the story we shared yesterday at the @sfdesignweek, we discovered how a design process could be the spark of an actual company transformation. #SFDW17

Published in: Business
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Design for retail

  1. 1. Design for Retail SFO Design Week 2017
  2. 2. a smart, strategic, design firm that shapes future experiences
  3. 3. 46°02'09.3"N 8°55'29.6"E
  4. 4. Question Which is the impact of a design process on a big European company?
  5. 5. Unhate 2011 — Adv campaign
  6. 6. How to remain relevant?
  7. 7. The challenge Design a website to prepare a digital future
  8. 8. Design pillars Talking by images to unveil the stories behind the product and inspire
  9. 9. Design pillars How to drive the customer into an honest relationship with brand’s values? Let’s try product first.
  10. 10. Design pillars A new way to communicate value merging product and editorial content.
  11. 11. Design effect What has been the impact of the design process on the company? A deserved premise.
  12. 12. Rethink the process to unlock a digital future.
  13. 13. Design effect Stimulation of the business functions.
  14. 14. Design effect Creating effective processes to produce only premium quality imagery.
  15. 15. Design effect Draw a road to omnichannel.
  16. 16. A world where people lives experiences over their expectation.

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