Browsing the internet for inspiration for your next vacation is as bad for the environment as actually traveling there by plane. Well, at least on a large scale. That is because accumulated, the internet emits the same amount of CO2 as the airline industry.
Lowww: How to design for a low carbon world wide web - Morgenbooster
1. Lowww: How to design for a low carbon world wide web
1508™
Morgenbooster
2. Sarah Reuss Allingham
Special Advisor
Danish Energy Agency
Client and product owner of
sparenergi.dk
Kristine Emilie Hansen
User Experience Designer
1508 Copenhagen
Part of the design team behind
sparenergi.dk
Morgenbooster
1508™
3. Morgenbooster
1508 - A strategic design company
Based in Aarhus and Copenhagen
Digital experiences
Loveable brands
Sustainable businesses
1508™
26. 1508™
Morgenbooster
02
Our value proposition is in the core
narrative
“Vi står til rådighed med inspiration,
viden og råd til, hvordan du får mest ud
af energien”
We are special because We are here to ensure a greener future
We are not trying to sell you anything
We know a lot about energy
27. Search engine
keywords
Press and PR
Meetings and
events
Phone and
email support
Partnerships and
network
Display and
advertising
Chatbot
“Boliganalysen”
Email
Influencers and
ambassadors
EED & Building
Directive
Politics: Economy
& usage
Energistyrelsen
as owner
IT: Legislations and
security
Stakeholders:
partners and
contractors
Channels: Awareness and
value proposition
1508™
Morgenbooster
02
Stakeholders
28. 1508™
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Why low carbon design? To practice what we preach
Show the public that you are ready to do
the same as them
Because it is a win-win
Better solutions with higher
performances and a greater brand value
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03
Font type Fonts TTF format WOFF2 format
System Times New Roman 0 KB 0 KB
Static open source Roboto Regular 168 KB 64 KB
Static open source Roboto Light 167 KB 63 KB
Static open source Roboto Semibold
Static open source Roboto Bold 167 KB 64 KB
Variable Roboto Flex 1,7 MB 729 KB
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Calculating emissions
Energy per visit in kWh (E):
E = [Data Transfer per Visit (new
visitors) in GB x 0.81 kWh/GB x 0.75] +
[Data Transfer per Visit (returning
visitors) in GB x 0.81 kWh/GB x 0.25 x
0.02]
Emissions per visit in grams CO2e (C):
C = E x 442 g/kWh (or alternative/
region-speci
fi
c carbon factor)
https://sustainablewebdesign.org/calculating-digital-emissions/
105. 1508™
Morgenbooster
05 Advice from a client 1
Create principles, make an informed
choice based on those and balance it with
your value proposition
113. Sarah Reuss Allingham
Special Advisor
Danish Energy Agency
shra@ens.dk
Kristine Emilie Hansen
User Experience Designer
1508 Copenhagen
keh@1508.dk
Morgenbooster
1508™
Thank you
Questions?