The designers take on digital trends in 2014

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What trends are we seeing in digital design? Get a clear picture of what you and your organization must do to ensure your digital solutions meet your users needs. ––– Kom videre på: http://1508.dk/services/digital-strategi http://1508.dk/services/website http://1508.dk/services/responsive-design http://1508.dk/services/cms http://1508.dk/services/identitet THE DESIGNERS INSPIRATION: http://www.pinterest.com/chopperen/ https://www.behance.net/casperh/following/ http://www.frenchdesignindex.com/ http://www.siteinspire.com/

Design

DIGITAL TRENDS 24.09.2014 SLIDE 3
INTRODUCTION
THIS IS OUR TAKE
– OUR PERSPECTIVE

DIGITAL TRENDS 24.09.2014 SLIDE 4
TREND
FOCUS – FIND YOUR DIGITAL SERVICE
TRIM – SKIP NEEDLESS CONTENT
LOVE IS IN THE DETAIL – IT’S WORTH IT

DIGITAL TRENDS 24.09.2014 SLIDE 5
FOCUS
DIGITAL MEDIA
– HISTORICALLY

DIGITAL TRENDS 24.09.2014 SLIDE 6
DIGITAL MEDIA – HISTORICALLY
ENKLE WEBSITES
< 1995 2014 >

DIGITAL TRENDS 24.09.2014 SLIDE 7
DIGITAL MEDIA – HISTORICALLY
+ BLOGS
+ MEDIA LIBRARIES
+ NEWS ARCHIVES
+ SHOPS
< 1995 2014 >

DIGITAL TRENDS 24.09.2014 SLIDE 8
DIGITAL MEDIA – HISTORICALLY
= COMPLEX SOLUTIONS
< 1995 2014 >

DIGITAL TRENDS 24.09.2014 SLIDE 9
DIGITAL MEDIA – HISTORICALLY
BREAKDOWN/FRAGMENTATION
< 1995 2014 >

DIGITAL TRENDS 24.09.2014
LINKEDIN
TWITTER
FACEBOOK
FLICKR
VIMEO
SLIDESHARE
NEWSFEED
BLOGS
PRIMARY
SERVICE
PRODUCT
SERVICE
PRODUCT
TOOL
SERVICE
INFO
SLIDE 10

DIGITAL TRENDS 24.09.2014 SLIDE 11
TREND
FOCUS

DIGITAL TRENDS 24.09.2014 SLIDE 12
TREND
SPECIFIC NEEDS
>
SPECIFIC SERVICE
FOCUS

DIGITAL TRENDS 24.09.2014 SLIDE 13
FOCUS
NEWS MEDIA
HTTP://POLITIKEN.DK/
HTTP://WWW.DR.DK/NYHEDER/

DIGITAL TRENDS 24.09.2014 SLIDE 15
FOCUS
KNOWLEDGE BANK
HTTP://DA.WIKIPEDIA.ORG/WIKI/FORSIDE
HTTPS://WWW.GOV.UK/
HTTPS://WWW.APPLE.COM/DK/SUPPORT/MAC/

DIGITAL TRENDS 24.09.2014 SLIDE 17
FOCUS
MEDIA LIBRARIES
HTTP://WWW.NETFLIX.COM
HTTPS://MOFIBO.COM/
HTTPS://WWW.SPOTIFY.COM/DK/

DIGITAL TRENDS 24.09.2014 SLIDE 19
FOCUS
TOOLS
HTTP://WWW.REJSEPLANEN.DK/
HTTP://NIKEPLUS.NIKE.COM

DIGITAL TRENDS 24.09.2014 SLIDE 21
FOCUS
PRODUCT
PRESENTATIONS
HTTP://1508.DK/PROJEKTER/DANSK-RODE-KORS
HTTP://1508.DK/PROJEKTER/CARLSBERG-GROUP
HTTP://WWW.BEOPLAY.COM/PRODUCTS/BEOPLAYA9#BEAUTIFUL

DIGITAL TRENDS 24.09.2014 SLIDE 23
CONCLUSION
WE NEED TO BE MORE
SPECIFIC AND WE
NEED TO FOCUS
FIND YOUR DIGITAL
SERVICE!

DIGITAL TRENDS 24.09.2014 SLIDE 24
CASE
ENERGISTYRELSEN

DIGITAL TRENDS 24.09.2014 SLIDE 25
CASE
KROMANN REUMERTS USERS WANTED PEOPLE,
SPECIALITIES AND KNOWSLEDGE.

DIGITAL TRENDS 24.09.2014 SLIDE 26
THE SUN REVOLVES AROUND THE EARTH – OR DOES IT?

DIGITAL TRENDS 24.09.2014 SLIDE 27
SITUATION, MOTIVATION, OUTPUT

DIGITAL TRENDS 24.09.2014 SLIDE 28
TRENDS
TRIM

DIGITAL TRENDS 24.09.2014 SLIDE 29
TRIM
SKIP NEEDLESS
CONTENT

DIGITAL TRENDS 24.09.2014 SLIDE 30
CASE
0.8%
OF PAGES HAD
MORE THAN 1.000
VISITS ANNUALLY.
95.2%
OF PAGES HAD
LESS THAN 200
VISITS ANNUALLY.
Number of pages: 10,943
Number of views: 956,754

DIGITAL TRENDS 24.09.2014 SLIDE 31
EXAMPLE
WHAT’S THE PRICE?
8.000.000 kr
(10.000 PAGES * 4 HOURS OF WORK AT 200 KR/HOUR)

DIGITAL TRENDS 24.09.2014 SLIDE 32
CONCLUSION
FEWER PAGES =
SAVINGS

DIGITAL TRENDS 24.09.2014 SLIDE 33
TREND
LOVE IS IN
THE DETAIL

DIGITAL TRENDS 24.09.2014 SLIDE 34
LOVE IS IN THE DETAIL
EVERYTHING
BECOMES
CLICKABLE

DIGITAL TRENDS 24.09.2014 SLIDE 35
LOVE IS IN THE DETAIL
OUR TONE OF VOICE
WILL BE MORE
DOWN-TO-EARTH

DIGITAL TRENDS 24.09.2014 SLIDE 36
COCKY COMMUNICATION

DIGITAL TRENDS 24.09.2014 SLIDE 37
COCKY COMMUNICATION

DIGITAL TRENDS 24.09.2014 SLIDE 38
COCKY COMMUNICATION

DIGITAL TRENDS 24.09.2014 SLIDE 39
LOVE IS IN THE DETAIL
BIGGER, FASTER AND
MOVING IMAGES.
HTTP://WWW.EVEREST.COM/
HTTP://HIGHTIDENYC.COM/
HTTP://THEFERNWAY.COM/
HTTP://IMMERSIVE-G.COM/
HTTP://WWW.NYTIMES.COM/PROJECTS/2012/SNOW-FALL/#/?PART=TUNNEL-CREEK

DIGITAL TRENDS 24.09.2014 SLIDE 40
LOVE IS IN THE DETAIL
PERFECTION:
MORE THE BUTTON 3
PIXELS TO THE RIGHT!
> 3 PIXELS BUTTON

DIGITAL TRENDS 24.09.2014 SLIDE 41
LOVE IS IN THE DETAIL
SMALL INTERACTIVE
HELPERS
HTTP://SPORTS.ESPN.GO.COM/ESPN/GRANTLAND/STORY/_/ID/9175394/OUT-GREAT-ALONE
HTTP://TYMPANUS.NET/DEVELOPMENT/BUTTONCOMPONENTMORPH/
HTTP://TYMPANUS.NET/DEVELOPMENT/MINIMALFORM/
HTTP://MATTDSMITH.COM/FLOAT-LABEL-PATTERN/
HTTP://BRADFROSTWEB.COM/BLOG/POST/SINGLE-FIELD-CREDIT-CARD-INPUT-PATTERN/

DIGITAL TRENDS 24.09.2014 SLIDE 42
CONCLUSION
FOCUS ON A PRIMARY
DIGITAL SERVICE
TRIM YOUR
SOLUTIONS
LOVE THE DETAIL!

DIGITAL TRENDS 24.09.2014 SLIDE 43
THANK YOU.
CONTACT
CASPER HACH
SENIOR INTERFACE DESIGNER
CAH@1508.DK
MORE KNOWLEDGE
VIMEO: 1508.DK/VIMEO
SLIDES: 1508.DK/SLIDESHARE
EVENTS: 1508.DK/MORGENBOOSTER

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29. DIGITAL TRENDS 24.09.2014 SLIDE 29 TRIM SKIP NEEDLESS CONTENT

30. DIGITAL TRENDS 24.09.2014 SLIDE 30 CASE 0.8% OF PAGES HAD MORE THAN 1.000 VISITS ANNUALLY. 95.2% OF PAGES HAD LESS THAN 200 VISITS ANNUALLY. Number of pages: 10,943 Number of views: 956,754

31. DIGITAL TRENDS 24.09.2014 SLIDE 31 EXAMPLE WHAT’S THE PRICE? 8.000.000 kr (10.000 PAGES * 4 HOURS OF WORK AT 200 KR/HOUR)

32. DIGITAL TRENDS 24.09.2014 SLIDE 32 CONCLUSION FEWER PAGES = SAVINGS

33. DIGITAL TRENDS 24.09.2014 SLIDE 33 TREND LOVE IS IN THE DETAIL

34. DIGITAL TRENDS 24.09.2014 SLIDE 34 LOVE IS IN THE DETAIL EVERYTHING BECOMES CLICKABLE

35. DIGITAL TRENDS 24.09.2014 SLIDE 35 LOVE IS IN THE DETAIL OUR TONE OF VOICE WILL BE MORE DOWN-TO-EARTH

36. DIGITAL TRENDS 24.09.2014 SLIDE 36 COCKY COMMUNICATION

37. DIGITAL TRENDS 24.09.2014 SLIDE 37 COCKY COMMUNICATION

38. DIGITAL TRENDS 24.09.2014 SLIDE 38 COCKY COMMUNICATION

39. DIGITAL TRENDS 24.09.2014 SLIDE 39 LOVE IS IN THE DETAIL BIGGER, FASTER AND MOVING IMAGES. HTTP://WWW.EVEREST.COM/ HTTP://HIGHTIDENYC.COM/ HTTP://THEFERNWAY.COM/ HTTP://IMMERSIVE-G.COM/ HTTP://WWW.NYTIMES.COM/PROJECTS/2012/SNOW-FALL/#/?PART=TUNNEL-CREEK

40. DIGITAL TRENDS 24.09.2014 SLIDE 40 LOVE IS IN THE DETAIL PERFECTION: MORE THE BUTTON 3 PIXELS TO THE RIGHT! > 3 PIXELS BUTTON

41. DIGITAL TRENDS 24.09.2014 SLIDE 41 LOVE IS IN THE DETAIL SMALL INTERACTIVE HELPERS HTTP://SPORTS.ESPN.GO.COM/ESPN/GRANTLAND/STORY/_/ID/9175394/OUT-GREAT-ALONE HTTP://TYMPANUS.NET/DEVELOPMENT/BUTTONCOMPONENTMORPH/ HTTP://TYMPANUS.NET/DEVELOPMENT/MINIMALFORM/ HTTP://MATTDSMITH.COM/FLOAT-LABEL-PATTERN/ HTTP://BRADFROSTWEB.COM/BLOG/POST/SINGLE-FIELD-CREDIT-CARD-INPUT-PATTERN/

42. DIGITAL TRENDS 24.09.2014 SLIDE 42 CONCLUSION FOCUS ON A PRIMARY DIGITAL SERVICE TRIM YOUR SOLUTIONS LOVE THE DETAIL!

43. DIGITAL TRENDS 24.09.2014 SLIDE 43 THANK YOU. CONTACT CASPER HACH SENIOR INTERFACE DESIGNER CAH@1508.DK MORE KNOWLEDGE VIMEO: 1508.DK/VIMEO SLIDES: 1508.DK/SLIDESHARE EVENTS: 1508.DK/MORGENBOOSTER

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