Presentation for the International Association of Exhibitions and Events (IAEE) on February 26, 2015.
Technology is touching the lives of consumers across multiple channels thanks to the prevalence of broadband Internet and mobile devices. Almost everyone uses and understands the power of networks and social thanks to innovative companies like Google, Facebook, and Amazon. The exhibition and events industry has been undergoing a transformation and is starting to leverage these same innovative technology trends and social behaviors. This webinar talks to how innovative social and commerce technology and startups can help trade shows increase exhibitor and attendee engagement as well as revenues as they extend relevance from the trade show floor to the cloud. We will also be discussing the importance and opportunity to increase engagement before the trade show begins and continue the conversations after the event.
- See how innovation in consumer Internet is extending to enterprise and B2B
- Learn how software-as-a-service is changing delivery of solutions from build to buy
- Learn about technologies powering social networking and commerce for trade shows and the impact it has on the exhibition and event industry