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Портфолио Louder

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Агентство занимается реализацией интегрированных проектов для локальных и международных брендов в России и Европе, разрабатывая креативные решения по продвижению брендов, используя нестандартные подходы и передовые технологии.

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Портфолио Louder

  1. 1. AGENCY CASES
  2. 2. A SMALL TEAM BECAME SUCCESSIVELY A CREATIVE, PASSIONATE AND DEDICATED TEAM OF 50 PEOPLE. SINCE 2007 LOUDER IS AN INTERNATIONAL MARKETING AND COMMUNICATION AGENCY, PART OF SERVICEPLAN GROUP SINCE 2015 MOSCOW
  3. 3. 2 SERVICES EVENT PR STRATEGY CREATIVE 1 34 5 DIGITAL
  4. 4. OUR CASES
  5. 5. FASHION SHOW
  6. 6. HUGO BOSS BOSS SELECTION SANDUNOVSKIE BANI 2011
  7. 7. CLOSED EVENT IN SANDUNOVSKIE BANI •CUSTOM MADE CATWALK CATWALK RIGHT OVER THE SWIMMING POOL • 250 GUESTS FROM MEDIA, PRESS AND CELEBRITIES •CONCEPT CREATION •LOCATION SCOUNTING •FULL EXECUTION OF THE EVENT •PARTNER INTEGRATION (MERCEDES BENZ) BOSS SELECTION •CELEBRITY MANAGEMENT SET UP •WITH OVER 3O METERS INTO THE POOL
  8. 8. EXHIBITION + LAUNCH SHOW
  9. 9. BMW HISTORY OF WINNERS GARAGE CENTRE 2012
  10. 10. BMW EXHIBITION “HISTORY OF WINNERS” 3 PUBLIC DAYS 6500 PEOPLE ATTENDED 861 TEST DRIVE WERE EXECUTED ATL & DIGITAL PROMOTION CAMPAIGN RFID REGISTRATION RETRO CARS EXPO DISPLAY BMW BOUTIQUE NON STANDARD CINEMA WITH FLAT SCREEN UNIQUE MAPPING SHOW DIGITAL ACTIVITIES KIDS ZONE CAFE SET UP
  11. 11. VIP LAUNCH + CAR PRESENTATION
  12. 12. BMW • GOLUTVINSKAYA SLOBODA 6 SERIES GRAN COUPE2012
  13. 13. UNIQUE VENUE RFID REGISTRATION BUILD-UP THE ROOFTOP TERRACE LOUNGE LAUNCH SHOW & CONSTRUCTIVE VIP MANAGEMENT ARTIST BOOKING STEPHANE POMPOUGNAC, POMPEYA ROOFTOP SET UP FROM THE GROUND UP 2 DAYS EVENT 1 CONFERENCE FOR 1500 GUESTS BMW 6 SERIES GRAN COUPE SET UP
  14. 14. BMW 6 SERIES GRAN COUPE
  15. 15. FASHION PRESENTATION + VIP EVENT
  16. 16. PIAGET LIMELIGHT COCKTAIL PARTY • CHATEAU DE FANTOMAS 2013
  17. 17. • LAUCH EVENT IN CHATEAU DE FANTOMAS PHOTO SHOOTING PRODUCTION CELEBRITY MANAGEMENT TECHNICAL SUPPORT SPECIAL PHOTO PROJECT WITH IT GIRLS SPECIAL SHOW FROM CHATEAU DE FANTOMAS PIAGET LIMELIGHT COCKTAIL PARTY SET UP
  18. 18. POP UP BOUTIQUE PRODUCTION + PR
  19. 19. Y-3 POP UP CORNER TSVETNOY 2013
  20. 20. CONCEPT CREATION Y-3 POP UP CORNER IN TSVETNOY • INTEGRATION INTO VOGUE’S FASHION NIGHT OUT • INVITATION OF JOURNALISTS, PRESS & MEDIA PRODUCTION PR SET UP
  21. 21. PRESS DAY
  22. 22. TOMMY HILFIGER FALL/WINTER’13 SHECHTEL 2013
  23. 23. FULL ORGANIZATION OF THE SEASONAL PRESS DAYS FOR CELEBRITIES, PRESS AND MEDIA LOCATION SCOUTING DECOR WORK WITH MEDIA CELEBRITY MANAGEMENT CATERING SET UP TOMMY HILFIGER
  24. 24. TOMMY HILFIGER FALL/WINTER’14 SHECHTEL PRESS EVENT 2014
  25. 25. FULL ORGANIZATION OF THE SEASONAL PRESS DAYS FOR CELEBRITIES, PRESS AND MEDIA, SET UP LOCATION SCOUTING DECOR WORK WITH MEDIA CELEBRITY MANAGEMENT CATERING TOMMY HILFIGER
  26. 26. CAR LAUNCH
  27. 27. PORSCHE PORSCHE MACAN LAUNCH BARVIKHA LUXURY VILLAGE NIGHT OUT2014
  28. 28. CONCEPT CREATION & PRODUCTION CELEBRITY MANAGEMENT PR STRATEGY MORE THAN 1500 GUESTS PERFORMANCE & MAPPING PROJECTION CREATION PORSCHE MACAN LAUNCH
  29. 29. LOUDER PR SERVICE + TOTAL MEDIA REACH – 180 MIO 137 MEDIA OUTCOMES, 9 TV CHANNELS, 74 JOURNALISTS AT THE EVENT, 15 INTERVIEWS DONE ADV VALUE 24 488 600 RUB PORSCHE MACAN LAUNCH
  30. 30. TREND MARKETING +
  31. 31. WIKIPEDIA A TENDENCY OF FINANCIAL MARKETS TO MOVE IN A PARTICULAR DIRECTION OVER TIME. TREND MARKETING 1/what
  32. 32. 3 2TREND MARKETING ==== A STRATEGIC PLAN OF ACTIVITIES IS WITH OPINION LEADERS AND INSIDERS == == 1 4TO INCREASE BRAND LOYALTY OVERALL TO BUILD UP AM IMAGE WITHIN TREND COMMUNITY ==
  33. 33. + + + + + EFFECTIVE PRODUCT SEEDING COLLABORATIONS WITH INTERNATIONAL CORE COMMUNITIES ADAPTATION OF GLOBAL CAMPAIGN LOCALIZATION OF INTERNATIONAL PROJECTS OWN PROJECTS WITH LOCAL OPINION LEADERS & ARTISTS SOCIAL MEDIA STRATEGY+ 2/ LOUDER TREND MARKETING SeRVICES
  34. 34. SEEDING ADIDAS ORIGINALS SUPERSTAR
  35. 35. COLLABORATIONS WITH INTERNATIONAL CORE COMMUNITIES ADIDAS ORIGINALS BOILER ROOM VDNKH 2014
  36. 36. THE FIRST OF THREE EVENTS IN THE SERIES SAW US TAKE OVER THE ICONIC KINOPANORAMA CINEMA FOR A ONE NIGHT SHOWCASE OF THE BEST IN CUTTING EDGE LOCAL AND INTERNATIONAL TALENT. THE SHOW WAS A HUGE SUCCESS, WITH 300 PHYSICAL ATTENDEES AND MORE THAN 175,000 TUNING IN ONLINE & 200K IMPRESSIONS ON FACEBOOK 33,431 LIVE SHARES
 PRODUCTION & BRANDING OPINION LEADERS SEEDING ANNOUNCEMENT| POST PR 
 THE IDEA OF PARTNERSHIP & COMMUNICATION
  37. 37. LOCALIZATION OF INTERNATIONAL PROJECTS ADIDAS ORIGINALS SPEZIAL BOYARSKIE PALATI 2015
  38. 38. ADIDAS ORIGINALS SPEZIAL EXHIBITION 10 PUBLIC DAYS 3363 PEOPLE ATTENDED VK 18 POSTS 11040 LIKES 1069 REPOSTS CONSTRUCTION CONCEPT LOCATION SCOUNTING EXHIBITION PRODUCTION PROMO CAMPAING & POST PR „SPECIAL”BOOK PRODUCTION & SEEDING INRERVIEWS PUBLICATIONS ANNOUNCEMENTS PUBLICATIONS DIGITAL & SMM SUPPOPT SET UP FB REACH 320746 TOTAL MEDIA CIRCULATION MONTHLY – 28 096 771 + PRIVAT LAUCNH EVENT + AUTOGRAPH SESSION
  39. 39. OWN PROJECTS ADIDAS ORIGINALS TEUFELSBERG WITH LOCAL OPINION LEADERS & ARTISTS INTEGRATION 2014 FACES & LACES’14 GORKY PARK
  40. 40. THE SPHERE ON THE TOP BECAME THE HIGHEST OBJECT OF EXHIBITION (11.1 M HIGH). MORE THAN 2000 PEOPLE CAME TO THE VIEW POINT CONCEPT CREATION | PRODUCTION|PR & PROMO STRATEGY| POST PR 360 DEGREES VIDEO-MAPPING PROJECTION INSIDE THE LEFT SPHERE SPECIAL PHOTO PROJECT IN BERLIN WITH ALEX PARTOLA 3-D MODEL PRINTING LABORATORY INSIDE THE RIGHT SHERE SHOE PACK PRODUCTION IN COLLABORATION WITH FACES & LACES
  41. 41. ADAPTATION OF GLOBAL CAMPAIGN ADIDAS ORIGINALS SUPERSTAR SUPERCOLOR PACK 2015
  42. 42. SEEDING THROUGH TREND SETTERS PRE-LAUNCH COLLECTION LAUNCH DESIGN & PRODUCTION OF SEEDING PACKAGE SPECIAL PROJECT WITH MEDIA & OPINION LEADERS SUPERCOLOR PACK
  43. 43. SPECIAL PROJECT WITH LOCAL OPINION LEADERS & ARTISTS INTEGRATION HEINEKEN INSIGHT MUJUICE. METAMORPHOSIS MМOMA 2014
  44. 44. HEINEKEN INSIGHT. MUJUICE EXHIBITION 12 PUBLIC DAYS 2700 PEOPLE ATTENDED SET UP EXHIBITION PROJECT OF ROMAN LITVINOV ( MUJUICE) RUSSIA’S MAIN ELECTRONIC MUSICIAN CONCEPT OF PARTNERSHIP & COMMUNICATION MANAGEMENT OF THE PROJECT EXHIBITION PRODUCTION & TECHNICAL SUPPORT PR STRATEGY POST PR
  45. 45. LOUDER PR SERVICE + TOTAL MEDIA REACH – 13 MIO 33 MEDIA OUTCOMES 930 POSTS IN SMM HEINEKEN INSIGHT. MUJUICE EXHIBITION
  46. 46. FLAGSHIP STORE PROJECTS +
  47. 47. ADIDAS ORIGINALS SHOP BRUSOV SHIP 2014
  48. 48. STORE DESIGN CONCEPT CREATION LOCATION SCOUTING STORE CONSTRUCTION OPENNING CAMPAING STORE LAUNCH EVENT STRATEGY & REALIZATION PR SUPPORT SPECIAL PROJECTS PARTNERSHIP PROGRAMM STORE TECHNICAL SUPPORT
  49. 49. ADIDAS ORIGINALS SUPERSTAR SHOP KUZNETSKY MOST 12 2015
  50. 50. STORE DESIGN PROJECT LOCATION SCOUTING STORE CONSTRUCTION OPENNING CAMPAING STORE LAUNCH EVENT STRATEGY & REALIZATION PR SUPPORT SPECIAL PROJECTS PARTNERSHIP PROGRAMM STORE TECHNICAL SUPPORT A UNIQUE STORE, ART-PLACE AND EXHIBITION DEDICATED TO THE ONE AND ONLY LEGENDARY SNEAKER – ADIDAS ORIGINALS SUPERSTAR.
  51. 51. THANK YOU #LOUDERPROJECTS +

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