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ITC’s e-Choupal: An Overview Kuttayan Annamalai Sachin Rao University of Michigan Business School
e-Choupals: An Overview Sanchalak Village ITC ITC Local Hub VSAT/ Internet Information Flow Samyojak Physical Flow Agricultural Best-Practices, Weather, FAQ’s Prices Produce Aggregated demand for inputs Agricultural Inputs Information from the ‘trenches’ Ideas for new products and services Virtuous Cycle
Farmers’ Gains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ITC’s Gains ,[object Object],[object Object],[object Object],[object Object]
Role of Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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652 e choupal2

  • 1. ITC’s e-Choupal: An Overview Kuttayan Annamalai Sachin Rao University of Michigan Business School
  • 2. e-Choupals: An Overview Sanchalak Village ITC ITC Local Hub VSAT/ Internet Information Flow Samyojak Physical Flow Agricultural Best-Practices, Weather, FAQ’s Prices Produce Aggregated demand for inputs Agricultural Inputs Information from the ‘trenches’ Ideas for new products and services Virtuous Cycle
  • 3.
  • 4.
  • 5.