In 6 e-Choupal Case Study

3,174 views

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,174
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
180
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

In 6 e-Choupal Case Study

  1. 1. E-Choupal Case Study - Insights
  2. 2. E-Choupal Network Size <ul><li>Adding Six New Choupals Every Day </li></ul><ul><li>Scaling up to 40,000 Villages in 15 States </li></ul>
  3. 3. The eChoupal Services <ul><li>Relevant & Real-time Information </li></ul><ul><ul><li>Commodity prices, Local Weather, News </li></ul></ul><ul><li>Customised Knowledge </li></ul><ul><ul><li>Farm Management, Risk Management </li></ul></ul><ul><li>Supply Chain for Farm Inputs </li></ul><ul><ul><li>Screened for Quality, Demand Aggregation for Competitive Prices & Efficient Logistics </li></ul></ul><ul><li>Direct Marketing Channel for Farm Produce </li></ul><ul><ul><li>Lower Transaction Costs, Better Value through Traceability </li></ul></ul>INNOVATION What type of innovation? Major BM + Tech Change Radical Innovation
  4. 4. Other Services through eChoupal <ul><li>Distribution of Products and Services </li></ul><ul><li>to Rural Markets </li></ul><ul><li>Micro marketing </li></ul><ul><ul><li>Product/Services Demos </li></ul></ul><ul><ul><li>Marketing and Brand Building activities </li></ul></ul><ul><li>Pilots </li></ul><ul><ul><li>eHealth with Private Health Service Providers </li></ul></ul><ul><ul><li>eEducation </li></ul></ul><ul><ul><li>Rural BPO </li></ul></ul>INNOVATION What type of innovation? Little BM + Technology Change Incremental Innovation
  5. 5. Production Channel Prior to e-Choupal Farmer Regulated Markets (15-75%) Trader Private Miller Commission Agent Wholesaler (20-80%) Village Trader Ghani Producer Coop (3-5%) Cooperative Mill SCAMPER How is this tool applied here?
  6. 6. The e-Choupal Business Model Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Ghani Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission SCAMPER Substitute – Eliminate – Replace
  7. 7. Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission How the e-Choupal Business Model works Eliminate Eliminate Substitute Replace Ghani Wholesaler (20-80%) Trader SCAMPER Substitute – Eliminate – Replace
  8. 8. SCAMPER – Tool for Innovation <ul><li>M odify Supply Chain </li></ul>
  9. 9. 7 Rules E-Choupal Source: Making Innovation Work (Davila, Epstein, Shelton) 2 1 3 5 7 4 6 1. Strong Leadership 2. Integrate into Business Model 3. Align Type & Amount 4. Manage the Tension 5. Netralize Antibodies 6. Recognize Networks 7. Rewards & Incentives

×