E choupal

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E choupal

  1. 1. International Learning Institute<br />Presentation on<br />e-Choupal<br />Submitted by:-<br />DilipBhavel<br />PGP+MBA<br />Submitted to:-<br />Prof.Sukesh Gupta<br />
  2. 2. CONTENTS<br />What is e-choupal?<br />Reason behind e-choupal<br />Conventional Value Chain<br />Benefit of e-Choupal<br />e-Choupal, a new business Model<br />In the First Stage of e-Choupal<br />Now e-Choupal<br />e-Choupal Provide<br />
  3. 3. What is e-choupal?<br /><ul><li>It is developed by ITC
  4. 4. “village meeting place”.
  5. 5. The main attractiveness of e-choupal is that it can be used for connecting large producers/small producers and small users/large users,
  6. 6. Place where vendors and customers come together.
  7. 7. It is necessary because of Rural development</li></li></ul><li>Reason behind e-choupal<br /><ul><li>65% of Indian population lives in 600000 villages
  8. 8. It contributes around 26% of the total GDP.
  9. 9. Indian farmer locking him up into a vicious cycle of low risk taking ability
  10. 10. Low investment
  11. 11. Low productivity,
  12. 12. Weak market orientation,
  13. 13. Low value addition,
  14. 14. Lowmargin.</li></li></ul><li>Conventional Value Chain<br />
  15. 15. <ul><li>After harvest, farmers bring their produce to Mandis
  16. 16. The beans are auctioned to the traders.
  17. 17. The Government, to facilitate fair price discovery and enable aggregation of goods
  18. 18. The farmers get the lowest price and margin
  19. 19. International Business Division of ITC started the new initiative namely e-choupal</li></li></ul><li>Benefit of e-Choupal<br /><ul><li>e-Choupalprovides farmers with all the market information
  20. 20. Creative use of information technology through e-Choupal, like
  21. 21. Real time information on monsoon,
  22. 22. Prices,News, Risk Management
  23. 23. Modern farming Practice,
  24. 24. Facilitated the interaction between company and village community.</li></li></ul><li>e-Choupal, a new business Model<br />
  25. 25. <ul><li>All information is customized according to local farmers requirements and provided into the local language through computer</li></li></ul><li>In the First Stage of e-Choupal<br /><ul><li>ITC firstly launches e-choupal at the pilot stage in a states(M.P.,U.P.,A.P.,Karnataka), this amounts to 50 to 100 e-choupals</li></ul>Stages in product life cycle stages Commodity Stage<br />Soyabean Saturation stage<br /> Coffee & aquaculture Pilot stage<br /> Wheat Critical Mass stage<br />
  26. 26. Now e-Choupal<br />
  27. 27. e-Choupal Provide<br /><ul><li>Education
  28. 28. Medical
  29. 29. Loan etc</li></li></ul><li>Thankyou<br />

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