E-commerce involves conducting business transactions electronically over the internet. It allows for global distribution of information, expands markets beyond geographic boundaries, and reduces costs. E-commerce is classified into business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), and consumer-to-consumer (C2C) models. Benefits to consumers include lower prices due to competition, better information about products, and reduced transaction and search costs.

1. ELECTRONIC COMMERCE

2. E-COMMERCE
Electronic commerce, commonly known as e-commerce, is concerned
with systems and business processes where the buying and selling
of products or services is conducted over electronic systems such as
the Internet and other computer networks.
E-commerce is the use of electronic communications and digital
information processing technology in business transactions to
create, transform, and redefine relationships for value creation
between or among organizations, and between organizations and
individuals.

3. ELEMENTS OF MARKETS

5. BENEFITS
1. Global Distribution of Information
2. Expands the Market Reach- beyond Geographic
boundaries
3. Saves on Cost of Printing Information brochure and
Catalogs
4. Everyone accesses the latest version of product,
catalog, information
5. Efficient and quick delivery of information needs of
users

6. IMPACT
E- Commerce is likely to promote price competition and reduce the
market power of sellers.
Buyers are likely to benefit from these systems in following ways:
1. The consumers may enjoy lower prices because of increased
competition among the sellers.
2. The consumers will be better informed about the available products,
and thus may choose sellers that suit their needs better.
3. Transaction costs and searching costs incurred in obtaining the best
possible product features and prices are largely minimized.

7. CLASSIFICATION

8. CLASSIFICATION
1. Business-to-consumer (B2C)
2. Business-to-business (B2B)
3. Consumer-to-consumer (C2C)
4. Consumer-to-Business (C2B)

9. B2B
• It requires two or more business entities interacting
with each other directly or through an intermediary.
• The intermediaries in B2B may be the market makers
and directory service providers that assist in matching
the buyers and sellers and striking a deal.
• For Example: CISCO, IndiaMart etc.

10. B2C
• The two or more entities that interact in this type of
transactions involve a business and a consumer.
• The businesses offer a set of merchandise at given prices,
discounts and shipping and delivery options.
• The sellers and consumers both benefit:
i. Through the round the clock shopping
ii. Accessibility from any part of the world,
iii. Increased opportunity for direct marketing,
iv. Customizations and
v. Online customer service.

11. ELECTRONIC COMMERCE: C2B
• The transaction originated by the customer have the set
of specifications and the required price for a commodity,
service or an item.
• The Consumer to Business (C2B) enables a consumer to
determine the price of a product and/or service offered
by a company.
• For Example, PriceLine.com

12. ELECTRONIC COMMERCE: C2C
• It promotes opportunity for consumers to transact goods
or services to other consumers present on Internet.
• The C2C in many a situations models the exchange
systems with a modified form of deal making.
• For Example, Ebay.com, OLX, Quikr.com

13. EC APPLICATIONS
1. Electronic Auctions
2. Electronic Banking
3. Electronic Searching
4. Education & Learning
5. Marketing
6. Electronic Trading

14. E COMMERCE VS. E BUSINESS
E Commerce refers to online transactions - buying and selling
of goods and/or services over the Internet.
E Business covers online transactions, but also extends to all
Internet based interactions with business partners, suppliers
and customers such as: selling direct to consumers,
manufacturers and suppliers; monitoring and exchanging
information; auctioning surplus inventory; and collaborative
product design. These online interactions are aimed at
improving or transforming business processes and efficiency.
The difference between e-commerce and e-business is that e-
commerce is about transaction processing and e-business is
about inter-business communication