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Electronic and mobile commerce

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Electronic and mobile commerce

  1. 1. ELECTRONIC AND MOBILE COMMERCE
  2. 2. What is E-Commerce?
  3. 3. E-Commerce  Electronic commerce, or e-commerce, is the buying, selling, marketing, servicing, delivery, and payment of goods and services over computer networks such as the Internet.  E-commerce is made possible through the use of Hypertext Markup Language (HTML), Hypertext Transfer Protocol (HTTP), and server applications that enable the purchase to take place.
  4. 4. Purposes:  E-commerce improves market efficiency through:  First, it can eliminate the middleman, or the suppliers and distributors. It enables consumers to purchase products directly from the manufacturer, thus eliminating added costs.  Second, it provides an easy and effective way to acquire pricing information. Consumers can easily search and compare prices on the Web.  Third, e-commerce provides sellers with price elasticity information. This means that sellers can gauge the demand for a product based on fluctuations in price.
  5. 5. Four Basic Categories Of E-Commerce 1. Business-to-Consumer (B2C) 2. Business-to-Business (B2B) 3. Consumer-to-Consumer (C2C) 4. E-Government
  6. 6. Business-to-Consumer (B2C)  B2C is the sale of merchandise or services between the supplier and the customer.  An electronic storefront is used for customers to select, order, and pay for products over the Internet.
  7. 7. Business-to-Business (B2B)  B2B refers to selling merchandise between businesses. Raw material suppliers sell to manufacturers. Manufacturers sell to distributors. Distributors sell to retailers.
  8. 8. Consumer-to-Consumer (C2C)  C2C refers to one individual selling a product or service to another individual. This often occurs through online auctions or clearing houses. Auctions match buyers and sellers that engage in a competitive bidding processes over the Internet.
  9. 9. E-Government  Electronic government, or e-government, is the use of the Internet and e-commerce to deliver information and public services to citizens, businesses, and suppliers. E-government is an efficient and effective way to conduct transactions with citizens and businesses.
  10. 10. Examples:
  11. 11. What is M-Commerce?
  12. 12. M-Commerce  Mobile commerce, or m-commerce, refers to e-commerce conducted in a wireless environment over the Internet. Buying, selling, marketing, servicing, delivery and payment of goods and services, are all completed over mobile technologies such as smart phones, tablets, or other wireless devices.
  13. 13. Factors:  There are a number of factors driving m-commerce. These factors includes:  The widespread availability and popularity of wireless devices like smart phones,  The declining cost of wireless technology, the convenience of instant connectivity from any location,  Bandwidth improvements that increase the speed of data transmission.
  14. 14. Examples:
  15. 15.  Reference : http://education-portal.com/academy/lesson/e-commerce- m-commerce-buying-selling-on-the-web-mobile- devices.html#lesson
  16. 16. THANK YOU FOR LISTENING  Reported by: Guevarra, Maria Camille G. Silvestre, Princess Nina G.

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