These questions arerelated with the subject of marketing management so these are aseasy as i
shall do so send me the answer and let me compare theanswers. i shall give rating as u want if
the answersseems so appropriate to me..
1) In the _____, the firm faces a trade-off between highmarket share and high
current profit.
a. Growth stage
b. Decline stage
c. Maturity stage
d. Introduction stage
2) In which stage of the product life cycle does a productreach its peak sales?
a. Decline
b. Maturity
c. Introduction
d. Growth
3) Idea-reducing stage of new product development process iscalled as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development
4) Which of the following is NOT an external source of ideageneration?
a. Customers
b. Suppliers
c. Competitors
d. Top management
5) A firm is developing a new product and has placed theadvertisement of the
product. The firm is at which stage of the new product developmentprocess?
a. Business Analysis
b. Beta testing
c. Concept development
d. Commercialization
6) Which of the following is used to test the customerpreference about the new
product design?
a. Business Analysis
b. Beta testing
c. Conjoint analysis
d. Concept testing
7) At which of the following stage of consumer adoptionprocess the consumer
decides whether to use the product or not?
a. Awareness
b. Interest
c. Trial
d. Evaluation
8) Which of the following is NOT part of consumer adoptionprocess?
a. Interest
b. Evaluation
c. Trail
d. Convenience
9) The purchase of which of the following items is leastlikely to be affected by
demographic factors?
a. Sugar
b. Computer
c. Fast food
d. Low fat cheese
10) Identify the type of packaging for ice creams.
a. Primary packaging
b. Secondary packaging
c. Transport packaging
d. Decorative packaging
11) For ------------ product marketers should view packaging as amajor strategic tool?
a. Industrial
b. Consumer convenience
c. Consumer shopping
d. Specialty
12) Which of the following is a strategy of using existing brandname to launch new
products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding
13) Which of the following are products and services bought byfinal consumers for
personal consumption?
a. Consumer products b. Material and parts
c. Industrial products
d. Capital items
14) Insurance service would BEST be described as which kindof a product?
a. Convenience
b. Unsought
c. Specialty
d. Durable
15)––––––––––a name, term, sign, symbol, design, or a combination of these,that
identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label
16) Company specifically creates a brand to counter a competitivethreat it is known
as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding
17) The label on a soft drink can read \"cool and refreshing.\" Forwhat reason are
these words used?
a. To promote the product
b. To provide information
c. To encourage multiple purchases
d. To satisfy legal requi.
These questions arerelated with the subject of marketing managemen.pdf
1. These questions arerelated with the subject of marketing management so these are aseasy as i
shall do so send me the answer and let me compare theanswers. i shall give rating as u want if
the answersseems so appropriate to me..
1) In the _____, the firm faces a trade-off between highmarket share and high
current profit.
a. Growth stage
b. Decline stage
c. Maturity stage
d. Introduction stage
2) In which stage of the product life cycle does a productreach its peak sales?
a. Decline
b. Maturity
c. Introduction
d. Growth
3) Idea-reducing stage of new product development process iscalled as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development
4) Which of the following is NOT an external source of ideageneration?
a. Customers
b. Suppliers
c. Competitors
d. Top management
5) A firm is developing a new product and has placed theadvertisement of the
product. The firm is at which stage of the new product developmentprocess?
a. Business Analysis
b. Beta testing
c. Concept development
2. d. Commercialization
6) Which of the following is used to test the customerpreference about the new
product design?
a. Business Analysis
b. Beta testing
c. Conjoint analysis
d. Concept testing
7) At which of the following stage of consumer adoptionprocess the consumer
decides whether to use the product or not?
a. Awareness
b. Interest
c. Trial
d. Evaluation
8) Which of the following is NOT part of consumer adoptionprocess?
a. Interest
b. Evaluation
c. Trail
d. Convenience
9) The purchase of which of the following items is leastlikely to be affected by
demographic factors?
a. Sugar
b. Computer
c. Fast food
d. Low fat cheese
10) Identify the type of packaging for ice creams.
a. Primary packaging
b. Secondary packaging
c. Transport packaging
d. Decorative packaging
11) For ------------ product marketers should view packaging as amajor strategic tool?
a. Industrial
3. b. Consumer convenience
c. Consumer shopping
d. Specialty
12) Which of the following is a strategy of using existing brandname to launch new
products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding
13) Which of the following are products and services bought byfinal consumers for
personal consumption?
a. Consumer products b. Material and parts
c. Industrial products
d. Capital items
14) Insurance service would BEST be described as which kindof a product?
a. Convenience
b. Unsought
c. Specialty
d. Durable
15)––––––––––a name, term, sign, symbol, design, or a combination of these,that
identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label
16) Company specifically creates a brand to counter a competitivethreat it is known
as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding
4. 17) The label on a soft drink can read "cool and refreshing." Forwhat reason are
these words used?
a. To promote the product
b. To provide information
c. To encourage multiple purchases
d. To satisfy legal requirements
18) Which of the following has a quick response towards a newproduct?
a. Early adopters
b. Early majority
c. Late majority
d. Opinion leaders
19) Identify the products that the customer usually buysfrequently and with a
minimum of comparison and buying effort.
a. Convenience
b. Specialty
c. Household
d. Augmented
20) This stage in the PLC that is characterized by rapid marketacceptance,
increasing sales, and rising profits is known as:
a. Introduction
b. Maturity
c. Growth
d. Decline
These questions arerelated with the subject of marketing management so these are aseasy as i
shall do so send me the answer and let me compare theanswers. i shall give rating as u want if
the answersseems so appropriate to me..
1) In the _____, the firm faces a trade-off between highmarket share and high
current profit.
a. Growth stage
b. Decline stage
c. Maturity stage
d. Introduction stage
5. 2) In which stage of the product life cycle does a productreach its peak sales?
a. Decline
b. Maturity
c. Introduction
d. Growth
3) Idea-reducing stage of new product development process iscalled as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development
4) Which of the following is NOT an external source of ideageneration?
a. Customers
b. Suppliers
c. Competitors
d. Top management
5) A firm is developing a new product and has placed theadvertisement of the
product. The firm is at which stage of the new product developmentprocess?
a. Business Analysis
b. Beta testing
c. Concept development
d. Commercialization
6) Which of the following is used to test the customerpreference about the new
product design?
a. Business Analysis
b. Beta testing
c. Conjoint analysis
d. Concept testing
7) At which of the following stage of consumer adoptionprocess the consumer
decides whether to use the product or not?
a. Awareness
b. Interest
6. c. Trial
d. Evaluation
8) Which of the following is NOT part of consumer adoptionprocess?
a. Interest
b. Evaluation
c. Trail
d. Convenience
9) The purchase of which of the following items is leastlikely to be affected by
demographic factors?
a. Sugar
b. Computer
c. Fast food
d. Low fat cheese
10) Identify the type of packaging for ice creams.
a. Primary packaging
b. Secondary packaging
c. Transport packaging
d. Decorative packaging
11) For ------------ product marketers should view packaging as amajor strategic tool?
a. Industrial
b. Consumer convenience
c. Consumer shopping
d. Specialty
12) Which of the following is a strategy of using existing brandname to launch new
products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding
13) Which of the following are products and services bought byfinal consumers for
7. personal consumption?
a. Consumer products b. Material and parts
c. Industrial products
d. Capital items
14) Insurance service would BEST be described as which kindof a product?
a. Convenience
b. Unsought
c. Specialty
d. Durable
15)––––––––––a name, term, sign, symbol, design, or a combination of these,that
identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label
16) Company specifically creates a brand to counter a competitivethreat it is known
as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding
17) The label on a soft drink can read "cool and refreshing." Forwhat reason are
these words used?
a. To promote the product
b. To provide information
c. To encourage multiple purchases
d. To satisfy legal requirements
18) Which of the following has a quick response towards a newproduct?
a. Early adopters
b. Early majority
c. Late majority
8. d. Opinion leaders
19) Identify the products that the customer usually buysfrequently and with a
minimum of comparison and buying effort.
a. Convenience
b. Specialty
c. Household
d. Augmented
20) This stage in the PLC that is characterized by rapid marketacceptance,
increasing sales, and rising profits is known as:
a. Introduction
b. Maturity
c. Growth
d. Decline
Solution
1. Growth stage
2. Maturity
3. Idea Screening
4. Top Management
5. Commercialisation
6. Conjoint Analysis
7. Evaluation
8. Convenience
9. Sugar
10. Primary Packaging
11. Consumer shopping
12. Brand extension
13. Consumer products
14. Unsought
15. Brand
16. Fighting brand
17. to promote the product
18. early adopters
19. Convenience
