MARGINALIZATION (Different learners in Marginalized Group
SHIVANAND Presentation1 PPT-1.pptx
1. Rani Channamma University Belgaum
A
Project
ReportOn
“BRAND LOYALTY”
Undertaken at
SARUR MOTORS
BAILHONGAL
K.R.C.E. Society’s
S.B.HARKUNI BBA COLLEGE
BAILHONGAL - 591102.
In partial fulfillment of
BACHELOR OF BUSINESS ADMINISTRATION
During the academic year 2022-
23
Submitted by
Mr. SHIVANAND PATTED
Reg.No:B2018411
Internal Guide: External Guide:
Prof .N.A.INAMDAR Mr. Sanjeev Totagi
K.R.C.E.S’s B.B.A College Manager
Bailhongal. Sarur Motors, Bailhongal
2022-23
2. COMPANY PROFILE
Name of the firm: SARUR MOTORS
Location: Metgud Complex Bailhongal Pin code: 591102
Year of establishment: 2020
Form of Ownership: Sole-Proprietorship
Product type: Two wheelers
Contact number: 7975626752
Name of the Establisher: Imam Mullanavar
3. TVSMotorCompany–
Mission
We are committed to being a highly profitable, socially responsible, and leading manufacturer.
Lifetime personal transportation products under the TVS brand, for customers predominantly in
Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers.
VisionStatement
TVS Motor - Driven by the customer
TVS Motor will be responsive to customer requirements consonant with its core competence
and profitability.
TVS Motor will provide total customers satisfaction by giving the customer theright product, at
the right price, at the right time.
TVS Motor will be one among the top two two-wheeler manufacturers in India and one among
the top five two-wheeler manufacturers in Asia.
6. SWOT ANALYSIS
Strengths
1. Huge brand equity and one of the biggest players in the two wheelers Indian market.
2. Excellent R & D and wide variety of product in every segment.
3. Excellent distribution and good number of service centres.
4. TVS group has 40,000 employees and a customer reach of over 50 million.
5. Associating it self with celebrity brand ambassadors.
Weaknesses
1. Absence in the premium bike segment.
2. Lack of Scale
3. Delayed ne innovations.
4. Less creative advertisements.
Opportunities
1) Two wheeler segment is one of the most growing industries.
2) Export of bikes is limited i.e. untapped international market.
Threats
1) Strong competition from Indian as well as international brands.
2) Dependence on government policies and rising fuel prices.
3) Better public transport will affect two wheeler sale.
7. Introduction to the Topic
Brand loyalty occurs when a customer chooses to repeatedly purchase a product produced
by the same company instead of a substitute product produced by a competitor. For example,
some people will always buy Coke at the grocery store, while other people will always
purchase Pepsi.
Conceptual Framework
Brand loyalty is often based upon perception. A consumer will consistently purchase the same
product because she perceives it as being the superior product among the choices available.
You should note that brand loyalty usually relates to a product, not a company. For example,
while you may be loyal to your Honda Accord, when it comes to motorcycles, you might
believe that a Harley leaves a Honda motorcycle in the dust.
Brand loyalty is important for several reasons. First, it reduces the cost of production because
thesales volume is higher. Second, companies with brand-loyal customers don't have to spend
as much money on marketing the product, which will permit the company to either retain
more earnings or to invest resources elsewhere. Third, companies may use premium pricing
that will increase profit margins. Finally, loyal customers tend to recommend products that
they like.
Businesses do have to exert significant effort to facilitate brand loyalty. You need to convince
potential customers that your product has a significant advantage over other products to
justify consistent purchases of your product. Businesses also will attempt to leverage brand
loyalty developed for a product to other products offered by the company. The hope is to
create brand loyalty for as many products as possible.
8. METHODOLOGY:
The primary data was collected by means of survey Questionnaire. The information
was collected from 50 respondents in Bailhongal.
Secondary data was collected from books, company broachers & Internet Browsing.
OBJECTIVE OF STUDY
1) To study about the brand loyalty.
2) To study the customers buying decision Process.
3) To study the relationship between Dealer And Customers.
4) To know the different sales Promotional activities.
5) To find out determinants of brand loyalty.
6) To study the brand loyalty of Sarur Motors.
9. QUESTIONNAIRE
1) Which variant of TVS Bike do you Presently own?
OPTION Respondents PERCENTAGE
Radeon 10 20%
Wego 10 20%
Jupiter 8 16%
Raider 4 8%
Star City Plus 8 16%
TVS XL 6 12%
Other 4 8%
Total 50 100%
Interpretation : According to the survey it is found that 70% of the respondents are aware of
the TVS brand in Bailhongal and 30% of the respondents are un-aware of TVS brand in
Bailhongal city.
20% 20%
16%
8%
16%
12%
8%
0%
5%
10%
15%
20%
25%
Radeon Wego Jupiter Raider Star
City
Plus
TVS XL Other
PERCENTAGE
PERCENTAGE
10. 2) What is the Reason to be loyal with brand TVS?
Sl. No Options No. of respondents Response in %
1 Quality 15 30%
2 Price 15 30%
3 Availability 10 20%
4 Others 10 20%
Interpretation: According to the survey it is found that 30% of equal majority of the
respondents will go for the TVS brand because of its quality and price. And 20% of least equal
majority of the respondents will go for the TVS brand because of its availability and others
factors.
0%
5%
10%
15%
20%
25%
30%
35%
Quality Price Availability Others
Response in %
Response in %
11. 3) Do you have satisfaction with brand TVS?
Sl. No Options Response in % No. of
respondents
1 Excellent 20% 10
2 Satisfied 40% 20
3 Neutral 30% 15
4 Dis satisfied 10% 5
Interpretation : According to the survey it is found that 40% of the respondents satisfied with
brand TVS , and least number of respondents i.e 10% of the respondents dis satisfied with brand
TVS.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Excellent Satisfied Neutral Dis satisfied
Response in %
Responsein %
12. 4) What are the sources of awareness of TVS Brand?
Option No. of Respondents Percentage
Newspapers 10 20%
Magazines 10 20%
Friends 4 8%
Road shows 4 8%
TV Adds 6 12%
Website/blogs 8 16%
Showroom 4 8%
Others 4 8%
Total 50 100
Interpretation
In the above data it is clearly said that the awareness of the clients in the
organization most of them the sources of information of the TVS Brand
Bike has been collected from the newspapers and magazine.
0
0.05
0.1
0.15
0.2
0.25
Series3
Series2
Series1
13. 5) Does the company take action towards complaints from customers?
Option No. of
Respondents
Percentage
Yes 28 56%
No 22 44%
Total 50 100
Interpretation From the above analysis the customers respondent
says that company takes action towards the complaints.
0%
10%
20%
30%
40%
50%
60%
Yes No
Percentage
Percentage
14. 6)By offering rewards for you to engage with the brand regularly, would this help youdevelop a
closer relationship and increase your brand loyalty with the brand of TVS.
Sl. No Options Response in % No. of
respondents
1 Yes 50% 25
2 No 50% 25
Interpretation: According to the survey it is found that, 50% of the respondents said yes tothe
question and remaining 50% said no to the question.
0%
10%
20%
30%
40%
50%
60%
Yes No
Response in %
Responsein %
15. 7)On what basis do you Purchase or Buy a TVS brand?
Sl. No Options Response in % No. of
respondents
1 Advertisement 10% 5
2 Brand name 20% 10
3 Quality 30% 15
4 Availability/service 20% 10
5 Package 20% 10
Interpretation : According to the survey it is found that 30% of the respondents of will
select the TVS brand on the basis of quality and style. And least 10% of the respondents will
select the brand on the basis of advertisement.
0%
5%
10%
15%
20%
25%
30%
35%
Response in %
Responsein %
16. FINDINGS:
1) Maximum number of respondents came to know about TVS two
wheeler by TV ads.
2) Major part of the respondents have average satisfaction level for the
dealer’s attitude.
3) 43 respondents said that they find only exchange mela as the sales promotional
activity.
4) Only 45 percent of respondents are satisfied with the cost of the spares available at
SARUR MOTORS Services center.
5) 45 respondents said that are satisfied with the cost of the Paid up Services at
SARUR MOTORS Services center.
6) 32 respondents average satisfied with the time taken to repair vehicles at SARUR
MOTORS service center.
7) 38 respondents have average satisfaction level for the vehicles delivered to customers.
8) Maximum number of respondents are only satisfied with the availability of spares.
9) Maximum number of respondents said that they get better EMI facility in SARUR
MOTORS
10) Maximum number of respondents said that they get better first three free services
facility in SARUR MOTORS.
17. Suggestions:
a. Dealers have to improve his attitude towards Customers through good communication
skills like whenever they visit to service center make feel free to customers.
b. Dealer should undertake more sales promotional activities such as make more
advertisement in the city, provide gift hampers for new purchasers, dealer should provide
better service to the customers.
c. Dealer should expand its service yard place as they can provide better services.
d. Dealer should maintain stock in his service center.
e.Service department should try to return the bikes in 6hrs.
f.Try to use advanced technology in marketing.
18. CONCLUSION
TVS automobiles is one of leading company in two wheeler sector . TVS automobile is
captured market.
By seeing the performance of TVS two wheeler And service provided by the Sarur
MOTORS Center. I can conclude that it has wide market and bright future for its sales. And also
in the current market it is one of the leading vehicles. The distribution and availability of the
vehicle in Bailhongal city has to Improve Because of the Competing of the vehicle like Hero
Honda, TVS are very high market share. As per show room is concerned is having good
prospects in near feature it is providing good service and majority of the people are satisfied with
TVS company vehicle.
