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Developing an ad program

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Sameer Mathur
Sameer Mathur

This slide is about - Developing an ad program

Marketing
1 of 27
Informative ads
Persuasive ads
Reminder ads
Reinforcement ads
More Less
Less More
13% to 91%
REACH … FREQUENCY … IMPACT …
Total number of exposure Reach Frequency Weighted number of exposure Reach Frequency Impact
Communication –Effect Research
Sales Effect Research
Developing an ad program

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Developing an ad program