3. • Retailers must decide which channels to
employ to reach their customers.
4. • The retailer’s product assortment must
match the target market’s shopping
experiences in breadth and depth.
5. • After deciding on product-assortment strategy , the
retailer must establish sources, policies and practices.
• Stores are using direct product profitability
to measure product’s handling costs
6. • Prices must be set in relationship to target
market, product-and-service assortmet
mix
15. Warehousing
• Companies should locate the places to store their stock.
• Companies might centralize its inventory
and use fast transportation to fill orders
16. Inventory
• Inventory cost increases at an accelerating rate as
customer-service level approaches 100 percent.
. Company needs to balance order-processing and
inventory-carrying costs
17.
18. . Transportation choices affect product pricing,on time
delivery and condition of goods which affects customer
satisfaction.
. Companies should consider Containerization.
