SlideShare a Scribd company logo
1 of 10
What does the future hold for
private labels?
Presented by: Haneesh Vengala
IIT MADRAS
www.free-power-point-templates.com
A private label brand is a brand that
retailers and wholesalers develop
www.free-power-point-templates.com
Role of private labels
www.free-power-point-templates.com
. Production costs are low
.Other cost such as R&D, advertising,sales promotion,
and physical distribution are much much lower
.Beacuse of this they can reap high profits
www.free-power-point-templates.com
Private-Label Success Factors
. Retailers charge slotting fee for accepting a new brand
.They can give more prominent display to their own
brands and make sure they are well stocked
www.free-power-point-templates.com
www.free-power-point-templates.com
www.free-power-point-templates.com
www.free-power-point-templates.com
Private labels
Private labels

More Related Content

Similar to Private labels

Similar to Private labels (20)

Brand equity
Brand equityBrand equity
Brand equity
 
brand_management
brand_managementbrand_management
brand_management
 
Brand ppt
Brand ppt Brand ppt
Brand ppt
 
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
 
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONSINTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
 
Building Strong Brands|Brand making|MS word file.|Docx
Building Strong Brands|Brand making|MS word file.|DocxBuilding Strong Brands|Brand making|MS word file.|Docx
Building Strong Brands|Brand making|MS word file.|Docx
 
Branding
BrandingBranding
Branding
 
Is Your Product Channel Friendly?
Is Your Product Channel Friendly?Is Your Product Channel Friendly?
Is Your Product Channel Friendly?
 
Types of brand
Types of brandTypes of brand
Types of brand
 
Marketing
MarketingMarketing
Marketing
 
Brand Management - Module 1 Notes
Brand Management - Module 1 NotesBrand Management - Module 1 Notes
Brand Management - Module 1 Notes
 
Mkt Mgmt Chap 9
Mkt Mgmt Chap 9Mkt Mgmt Chap 9
Mkt Mgmt Chap 9
 
Strategic Brand Management
Strategic Brand ManagementStrategic Brand Management
Strategic Brand Management
 
Brand
BrandBrand
Brand
 
Product branding
Product brandingProduct branding
Product branding
 
Channel Strategy & Management
Channel Strategy & ManagementChannel Strategy & Management
Channel Strategy & Management
 
Types of brand
Types of brandTypes of brand
Types of brand
 
Branding
BrandingBranding
Branding
 
Brand2
Brand2Brand2
Brand2
 
1703257 PAPER Effect of Branding on Consumer Buying Behaviour in Bharat Ford ...
1703257 PAPER Effect of Branding on Consumer Buying Behaviour in Bharat Ford ...1703257 PAPER Effect of Branding on Consumer Buying Behaviour in Bharat Ford ...
1703257 PAPER Effect of Branding on Consumer Buying Behaviour in Bharat Ford ...
 

More from Sameer Mathur

Iim internship report
Iim internship reportIim internship report
Iim internship report
Sameer Mathur
 
Get started with dropbox
Get started with dropboxGet started with dropbox
Get started with dropbox
Sameer Mathur
 
What marketers misunderstand about online reviews
What marketers misunderstand about online reviewsWhat marketers misunderstand about online reviews
What marketers misunderstand about online reviews
Sameer Mathur
 
Steinway & sons buying a legend(a)
Steinway & sons buying a legend(a)Steinway & sons buying a legend(a)
Steinway & sons buying a legend(a)
Sameer Mathur
 

More from Sameer Mathur (20)

Iim internship report
Iim internship reportIim internship report
Iim internship report
 
Iim internship report
Iim internship reportIim internship report
Iim internship report
 
Get started with dropbox
Get started with dropboxGet started with dropbox
Get started with dropbox
 
Module 4 iiml
Module 4 iimlModule 4 iiml
Module 4 iiml
 
Evolution of brand dove
Evolution of brand doveEvolution of brand dove
Evolution of brand dove
 
Module_4_Piyush_Panchal
Module_4_Piyush_PanchalModule_4_Piyush_Panchal
Module_4_Piyush_Panchal
 
What marketers misunderstand about online reviews
What marketers misunderstand about online reviewsWhat marketers misunderstand about online reviews
What marketers misunderstand about online reviews
 
Advertising's new medium human experience
Advertising's new medium human experienceAdvertising's new medium human experience
Advertising's new medium human experience
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand
 
Goodyear the launch of aquatred
Goodyear the launch of aquatredGoodyear the launch of aquatred
Goodyear the launch of aquatred
 
Gino sa
Gino saGino sa
Gino sa
 
Gino sa
Gino saGino sa
Gino sa
 
Assignment 3 mednet.com
Assignment 3 mednet.comAssignment 3 mednet.com
Assignment 3 mednet.com
 
Steinway & sons buying a legend(a)
Steinway & sons buying a legend(a)Steinway & sons buying a legend(a)
Steinway & sons buying a legend(a)
 
Goodyear : The Aquatred Launch
Goodyear : The Aquatred LaunchGoodyear : The Aquatred Launch
Goodyear : The Aquatred Launch
 
What is communication mix , and how should it be set
What is communication mix , and how should it be set  What is communication mix , and how should it be set
What is communication mix , and how should it be set
 
Sales promotion decision
Sales promotion decisionSales promotion decision
Sales promotion decision
 
Developing an ad program
Developing an ad programDeveloping an ad program
Developing an ad program
 
Potential of PR and Publicity
Potential of PR and PublicityPotential of PR and Publicity
Potential of PR and Publicity
 
Effective brand –building events and expierence
Effective brand –building events and expierenceEffective brand –building events and expierence
Effective brand –building events and expierence
 

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSEINCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
RicaAbellanosa
 

Recently uploaded (20)

Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSEINCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 

Private labels