This document considers different design alternatives for the masthead of a magazine. One alternative is chosen that is simple with fancy A's that would look better in bold. Another alternative is selected that is the color purple. The chosen designs are simple but unique, looking clean and appropriate for an indie music magazine without being too blocky or unprofessional.

1. Designs for Masthead

2. Alternative
Alternative
Alternative
Alternative
Alternative
Alternative

3. Alternative
I think this is not very readable and too blocky. It does express
indie music by being very unique but I don’t think it is suitable
for a professional magazine.
Alternative
This is simple and readable and I really like it. Its straight
square lettering makes it look unusual while it still looks clean
and would be appropriate for my magazine.

4. Alternative
This is a nice twist to the header but the E’s are written as
capitals and made to seem like non capitals by making the
letters the same size, There’s too many gaps in the letters.
Alternative
This style is very fancy and looks like it would maybe be
on the front of a romance magazine. I don’t think it would
be suitable for a indie music magazine though.

5. Alternative
This is quite a nice style because it looks funky and unique. I
don’t think it looks professional enough though because it
looks a bit like kids writing.
Alternative - Chosen
This is a really nice style in my opinion. It is simple but the
A’s are kind of fancy to make it seem a bit different. I think it
would look better in bold.

6. Alternative - Original
Alternative - Bold
Alternative – Bold Underlined
Alternative – Bold & shadow -
Chosen

7. Alternative - Black
Alternative – Red
Alternative – Blue
Alternative – Purple - Chosen
Alternative – Yellow
Alternative – Green