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2 WHAT ARE THE NEW SERVICE
REALITIES?
1.Empowered
Customer
Customer now more sophisticated about
buying product-support services
Are pressing for “unbundled services”.
Internet has a big hand in Customer
Empowerment through
rewards and complaints
2. Customer
Coproduction
But this can put
stress on employee
And can also
effect
performance
2. SATISFYING
CUSTOMERS AS WELL
AS EMPLOYEES
Positive employee attitude
promotes stronger customer
LOYALTY
Given the importance of positive employee attitudes to
customer satisfaction,
service companies must attract the best
employees they can find.
Credits
• http://l.rgbimg.com/cache1nDEZe/users/d/dl/dlritter/600/mhhH4bS.jpg
• http://images.rapgenius.com/5ac61211e9ed2f0417333d4f320b38d3.620x413x1.jpg
• http://www.artmajeur.com/files/granit-deco-
jardin/images/artworks/650x650/4516459_gordenn_comp.jpg
• http://images.huffingtonpost.com/2014-05-26-internet2.jpg
• http://blogs-images.forbes.com/susanadams/files/2012/08/stress.jpg
• http://bizshifts-trends.com/wp-content/uploads/2014/11/happy1th.jpg
• http://smallbusiness.chron.com/DM-
Resize/photos.demandstudios.com/getty/article/148/159/86529938.jpg?w=650&h=406&keep_ratio=1&we
bp=1
DISCLAIMER
•Created by ANURAG JAIN, NIT ALLAHABAD,
during an internship by Prof. Sameer Mathur,
IIM Lucknow.
• www.IIMInternship.com

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What are the new services reality