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What factors should a company review before deciding to go abroad

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Manisha Shrivastava

Based on Chapter 20-Tapping into Gobal Markets in Marketing Management by Kotler and Keller

Marketing
1 of 8
What factors should a company review before deciding to go abroad?
Understanding foreign preference and offer a competitively attractive product Beefy Big Mac Chicken Maharaja Mac Other countries India
Understanding foreign country’s business culture
Estimate the foreign regulations so that unexpected costs are not incurred
Have managers with International experience
Be prepared for a change in commercial laws , currency devaluation , political revolutions in the foreign country
Thank you
Disclaimer Created by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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What factors should a company review before deciding to go abroad