This powerpoint presentation was made as the final task in the Marketing Management Internship under Prof. Mathur , IIM Lucknow. This presentaion gives a glimpse of a start-up idea and its implementaion; with the logo , summary , mission , vision, goals and detailed process.

1. 24-7
Repairs
Logo Design

2. Executive Summary
24-7 Repairs takes care of all
your installation, repair and
maintenance requirements with
ease. With the trained staff and
strategic tie-ups we ensure that
one gets the best service.

3. Situation Analysis (1/2)
Service Areas:
• Electrical
• Plumbing
• Carpentry
• AC and Water Purifier Repair & Service
• Chimney Cleaning
• Water Proofing
• Painting

4. Situation Analysis (2/2)
Target Customers:
24-7 Repairs has
services for every
common man.
Anybody can use the
service wherever and
whenever required.

5. Mission and Vision
To become the most admired &
responsible service solution organization
delivering smiles to our customers.
To redefine the rules of service industry for
hiring a professional especially in this
digital era.
To make hiring a service economical,
safe, quick and easy.

6. GOALs
• To establish positive customer based brand equity by
providing best services in the sector.
• To have a hugeconsumer base of around 20,000 people by
theend of the year.
• To have a net profit of about Rs. 5,00,000 by theyear end.

7. STRATEGY &
TACTICS (1/2)
• Start in a metropolitan city with a small team
of 2 Accounts professionals, 6 Customer
Service executives and one service associate
for each domain like Plumbing, Electrical etc.
• Service associates will be experienced,
certified, background checked and trained in
soft skills.

8. STRATEGY &
TACTICS (2/2)
• Marketing will be done initially on free and online
platforms only.
• Ads and Initial Customer reviews will be posted on
Facebook, Google, Youtube etc. to bring brand
awareness.
• Maintain a customer database and give them a chance
to refer their friends and earn bonuses per referral.
• Maintain a Tools Inventory and find some strategic
partners who can supply tools and provide sponsorships.

9. Implementation (1/4)
Manager
Account's
Team
Customer
Service
Helpdesk
Certified
&Experienced
Service Associates
Organizational and Reporting
Structure

10. Implementation (2/4)
Detailed Process:
Customer encounters an issue
Visits website/App or calls
Customer Service Helpdesk
Job assigned to service associate and Details of service associate sent
to Customer via Message
Service associate reaches and listens to Customer’s problem &
analyses situation

11. Implementation (3/4)
Repair work starts and Ends
Service associate sends Estimated Repair
Cost Account’s Team
If Customer
approves
Accounts team immediately sends message to customer regarding
the estimated costs and asks for confirmation
Service associate explains what he did, hands
over the customer invoice copy

12. Implementation (4/4)
Cash payment received by Service associate
Customer Service Helpdesk contacts
customer regarding closure and feedback

13. THANK
YOU

14. Created by Ramit Khurana, Guru Nanak Dev
University, during a Marketing Internship
under Prof. Sameer Mathur, IIM Lucknow.